advertisement
advertisement
ad∙ver∙tise∙ment / ˌædvəˈtaɪzmənt ; ədˈvɜ:təsmənt /
◙noun [C]
1. also ad [informal] ;advert [BrE] a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc
• 广告; 启事
»put / place an advertisement in a newspaper
在报纸上登广告
»take out an advertisement ( = ask for an advertisement to be printed or shown )
安排刊登（播出）广告
»a newspaper / television / radio advertisement
报纸/电视/电台广告
»a full-page / half-page / two-page advertisement
整页/半页/两页广告
»a job advertisement
招聘广告
»answer / reply to an advertisement
对广告作出回应
»run a series of advertisements ( = print or broadcast a series of them )
刊登（播出）系列广告
▪ [+for]
»The Sunday papers are full of advertisements for cars.
星期日的报纸上全是汽车广告。
»She saw an advertisement for a ski vacation in Vermont.
她看到一则去佛蒙特州滑雪度假的广告。
»Theyput an advertisement inThe Morning News, offering a high salary for the right person.
他们在《晨报》上刊登了一则启事，出高薪寻找合适的人选。
»The organizers of the concert hadtaken outafull-page advertisementin The New York Times.
音乐会的筹办者在《纽约时报》上刊登整版广告。
»Only a handful of peopleanswered the advertisement.
只有少数人对广告作出了回应。
2. be an advertisement for sth, to be a good example of something or show how effective it can be
• 是某事物的典范:
»He's a very good advertisement for the benefits of regular exercise.
要证明经常锻炼的好处他便是很好的样板。
【FOCUS】
ADVERTISEMENT• types of advertisement
• 广告的种类:
▪ commercial on TV or radio
电视（电台）广告
▪ poster on a wall, often with a picture on it
海报
▪junk mailunwanted letters in the post, advertising things
垃圾邮件
▪ flyer a sheet of paper with an advertisemen on it, given to you in the street or pushed through your door
广告传单
▪the blurba piece of writing on the back of a book, which talks about the good things in it
〔书籍封底的〕简介
the classified ads also the small ads [BrE] short advertisements in a newspaper, in which people offer things for sale
分类广告
▪the personal ads / the lonely hearts (ads)newspaper advertisements in which people say they want to meet someone for romance
征友广告
--› see SLOGAN , JINGLE ² (1), PLUG ¹ (3)
