campaign
noun
ADJ. big, huge, major, massive | lengthy, long, long-running, sustained | brief | effective, successful | unsuccessful | determined, intensive, strong, vigorous | bitter, fierce, vicious | concerted, orchestrated a carefully orchestrated campaign against striking workers| joint | official, public | local, international, national, nationwide, worldwide | one-man/one-woman, personal She has fought a one-woman campaign for ten years about the lack of childcare provision in the town.| election, electoral, leadership, political, presidential, re-election, referendum | advertising, marketing, promotional, sales | propaganda, publicity, public relations | media, poster, press, television/TV | anti-corruption, anti-drug, anti-smoking, etc. | protest | awareness a health awareness campaign to promote a healthy lifestyle| lobbying | fund-raising | literacy | recruitment | air, bombing, guerrilla, military the terrorists' bombing campaign| hate, terror/terrorist | dirty tricks, smear, whispering Her political opponenta ran a whispering campaign against her.
VERB + CAMPAIGN launch, mount, start The company launched a huge advertising campaign.| conduct, fight, organize, run, wage People have criticized the way in which she conducted her election campaign.| lead, manage, spearhead She led a successful campaign against the closure of the library.| take part in | intensify, step up The government has intensified the military campaign against the rebels.
CAMPAIGN + VERB begin, get underway, start The general election campaign gets underway today.| be aimed at sb/sth a concerted campaign aimed at educating young people about the dangers of drugs| aim to The campaign aims to inform the public of the dangers of this disease.| call for sth, demand sth | fail to The campaign failed to achieve its objectives.
CAMPAIGN + NOUN manager, team | strategy | issue Education has become an important campaign issue.| trail election candidates on the campaign trail(= travelling around the country campaigning)
PREP. during a/the ~ They met regularly during the campaign.| ~ against a fierce campaign against hunting| ~ by the political campaign by the Labour Party| ~ for the campaign for racial equality
PHRASES a plan of campaign After sliding in the opinion polls, the party had to rethink its plan of campaign.
