Google优化 - 未在服务器端实验上报告的转换事件

发布于 2025-02-12 16:51:39 字数 901 浏览 4 评论 0原文

我已经设置了Google优化服务器端实验(链接到GA4)之后的文档,以。一旦我开始运行测试,几天后,我就可以看到实验印象事件在分析和优化实验报告页面上都会通过。该实验的主要目的是我们在GA4上进行的转换事件,称为add_to_cart,每当用户单击“添加到篮子”按钮时,它会触发。 因此,当页面加载时,我们的服务器端代码决定用户变体,然后触发pervient_ impression事件。到目前为止,一切都很好。之后,只要单击添加到篮子按钮,就会触发add_to_cart转换事件。我已经在网络选项卡上检查了这些事件正在正确触发。

但是,我在Google优化报告上为实验的每个变体都会获得0个事件:

”优化add_to_cart的报告0事件转换事件“

似乎Google优化了,认为当用户单击“添加到篮子”时,该实验没有运行(即使我们触发了perveriment_ impression事件),因此它考虑<<代码> add_to_cart 转换事件不属于我们的实验,因此缺乏报告。

有人可以帮助我了解此设置有什么问题吗?有没有办法以某种方式将我们的add_to_cart转换事件与服务器端实验链接?

谢谢

I have setup a Google Optimize server side experiment (linked to GA4) following their documentation in this link. Once I start running the test and after a few days, I can see the experiment impression events coming through on both Analytics and the Optimize experiment report page. The primary objective for this experiment is a conversion event we have on GA4 called add_to_cart, which is triggered every time the user clicks on the add to basket button.
So when the page loads, our server side code decides the user variant and we trigger the experiment_impression event. Up to this point everything seems fine. After that the add_to_cart conversion event is triggered whenever the add to basket button is clicked. I have checked on the network tab that those events are being triggered correctly.

However, I get 0 events for every variant of my experiment on the Google Optimize report:

Optimize reporting 0 events for add_to_cart conversion event

It seems Google Optimize thinks the experiment is not running when the user clicks "add to basket" (even though we trigger the experiment_impression event) and therefore it considers that the add_to_cart conversion event doesn't belong to our experiment, hence the lack of reporting.

Could somebody please help me understand what is wrong with this setup? Is there a way to somehow link our add_to_cart conversion event with our server side experiment?

Thank you

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水中月 2025-02-19 16:51:39

在我们的设置中进行了完整的审查后,我们注意到我们的Google标签管理器出现了问题,并且实验印象标签的触发并不如预期。为了发现这一点,我们使用GTM仪表板上的“预览”按钮检查了要触发哪些标签,这就是我们发现标签无法正确触发的方式。解决问题并检查标签是否正在触发之后,我们现在获得了Google Optimize Experiment Report上显示的转换事件,并且一切似乎都按预期工作。因此,如果您有此问题,请检查您的标签是否正确触发。

After carrying out a full review in our setup, we noticed there was something wrong with our Google Tag Manager and the Experiment Impression tag wasn't firing as expected. In order to discover this, we used the "Preview" button in our GTM dashboard to check which tags were being fired, that's how we discovered that the tag wasn't firing properly. After fixing the issue and checking that the tags are firing, we now get Conversion events displayed on the Google Optimize experiment report and everything seems to be working as expected. So please, if you have this issue check that your tags are firing correctly.

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