Google Analytics（分析）与Adobe Analytics
我浏览了移动应用程序的Google Analytics（分析）和Adobe Analytics。我看到您可以跟踪您的用户是谁，保留率，用户花费了多少时间，归因跟踪，客户参数跟踪，推荐跟踪。
Google Analytics（分析）仪表板实时生成所有这些报告。同样的Adobe Analytics也是如此。 GA在成本方面具有更大的优势，因为小公司产品是免费的，实施也很容易，仪表板也很容易使用。
Adobe分析要在哪里使用？
I went through google analytics and adobe analytics for the mobile app. I see that you can track who your users are, retention rate, how much time users are spending, attribution tracking, customer parameter tracking, referral tracking.
Google Analytics dashboard generates all these reports real time. Same adobe analytics does. GA has more advantage in terms of cost as it is free for small companies product, implementation is also easy and dashboard is quite easy to use.
Where adobe analytics to use ?
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简短答案：当您想要一个更高级和可自定义的分析工具时使用Adobe，并且当复杂性不是问题时。
稍长于答案：Adobe Analytics非常可自定义，并且可以选择添加增强型转换跟踪。基本上，您可以跟踪所需的任何内容，完全按照您想要的方式跟踪。
Adobe Analytics中更先进的专业/功能：
，我个人将从使用Google Analytics（分析）开始，如果该项目不足，我会研究Adobe Analytics（Adobe Analytics），尤其是在一家大型公司中。但是，在某些情况下，在电子商务网站中使用Google Analytics（例如，使用Google Analytics）更有意义。
Short answer: Use Adobe when you want a more advanced and customizable analytics tool and when the complexity of it isn't an issue.
Slightly longer answer: Adobe analytics is extremely customizable and there are options to add enhanced conversion tracking. Basically you can track whatever you want, exactly the way you want it tracked.
Pros/Features that are more advanced in Adobe analytics:
I would personally start with using Google analytics and if it is insufficient for the project I would look into Adobe analytics, especially in a large company with large requirements. Though, there are situations where it makes more sense to use Google analytics like in an e-commerce site.