我什么时候应该使用 HTML5 微数据进行 SEO?

发布于 2025-01-07 15:05:57 字数 370 浏览 1 评论 0原文

所以我一直在研究这个 HTML 5 微数据,但我不确定是否或何时适合使用它。我知道,如果与评级一起使用,并且您搜索一个网站,它会显示视频评级和文章评级等内容。但是对于像人物或地点这样的微数据,它是如此有用,以至于我应该开始将其实施到我所有的网站中——大型网站和网站小的?如果我开始在所有事情上使用微数据,这会对我的 SEO 产生多大的影响?

也许使用类似 http://schema.org/ 作为我的标准术语词典。我认为这就是谷歌建议使用的。这是微数据开发的链接http://dev.w3.org/html5/md/,它将是如果您不熟悉微观数据,这会很有帮助

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating and article ratings etc. But for Microdata like People or Places, is that so useful that I should start implementing it into all my websites - big and small? How big of an impact will this really have on my SEO if I start using Microdata on everything?

Maybe using something like http://schema.org/ as my standard term dictionary. I think that is what Google suggests using. Here's a link to the dev of microdata http://dev.w3.org/html5/md/ which will be helpful if you are unfamiliar with microdata

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苏大泽ㄣ 2025-01-14 15:05:57

接下来Schema.org - 如果你不使用它,为什么你会落后......< /a> 关于 SEOZ 的文章,我必须说这个问题不仅仅是关于微数据和 Google SERP 的位置。我认为它必须具有更广泛的含义:

一些优点:

  • 在网站上实施微数据确实增加了富人的机会
    在 Google 搜索结果中您的网站旁边显示的片段。您不能说“微数据=丰富的摘要”,但您也不能说“没有微数据=没有丰富的摘要”:)
  • 拥有丰富的摘要可以增加用户对单个搜索结果的关注,并且可以带来更多的点击=> ;您页面上的访客。

一些缺点:

  • 一些丰富的摘要可能是使用微数据的结果,可以让用户直接在搜索结果上找到他们正在寻找的信息,而无需实际到达您的页面。例如。如果用户正在寻找电话号码并在丰富的摘要中看到它,他不必单击并访问您的页面。

您必须自行决定是否可以承担该风险。根据我自己的经验(以及那篇文章的评论),这种风险非常小,如果可以的话,您应该实施微数据。当然,“如果可以”的真正意思应该是:“如果可以,并且不需要重建整个网站”:) 如果您的网站上有更重要的事情要做,您应该将它们放在前面一个队列。如今,它只是“可有可无”,而不是“必须拥有”。

最后——我知道我的答案不仅仅是是或不是答案,而是因为这个问题不是那种问题。不过,我希望它可以帮助您做出自己的决定。

Following to that Schema.org - Why You're Behind if You're Not Using It... article on SEOMoz, I must say this question is not just about microdata and Google SERPs positions. I think it has to be taken in a much wider meaning:

Some advantages:

  • Implementing microdata on a website DOES increase CHANCE for Rich
    Snippets displayed next to your site on Google search results. You can't say 'microdata = rich snippets', but you also can't say 'no microdata = no rich snippets' :)
  • Having rich snippets increases users' attention to that single search result and it CAN result in more clicks => visitors on your page.

Some cons:

  • Some rich snippets, which can be a result of using microdata, can let users find information they're looking for directly on the search results, without actually reaching your page. eg. if user is looking for a phone number and see it on rich snippet, he doesn't have to click and visit your page.

You have to decide on your own if you can take that risk. From my own experience (and that article comments as well), that risk is quite small and if you can, you should implement microdata. Of course, 'if you can' should really mean: 'if you can and it won't need the whole site to be rebuilt' :) If you have more serious things to do on your site, you should put them in front of a queue. Today, it's only 'nice-to-have', not 'must-have'.

And just for the end - I know my answer is not just yes or not the answer, but it's because the question is not that kind of question. However, I hope it could help you make your own decision.

私野 2025-01-14 15:05:57

我的回答是“永远”。

它是对网络上所有形式的信息进行分类的新兴标准。

Raven Tools(无隶属关系)有一个 schema.org 微数据生成器,这是一个很好的起点:

http://schema -creator.org/product.php

他们在该页面上有几个库存模式模板(请查看左栏)。

My answer would be "Always."

It's the emerging standard for categorizing all forms of information on the web.

Raven Tools (no affiliation) has a schema.org microdata generator that's a good place to start:

http://schema-creator.org/product.php

They have a couple stock schema templates on that page (look on the left column).

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