Google 结果中的丰富摘要

发布于 2025-01-03 19:47:12 字数 554 浏览 0 评论 0原文

我希望在我正在构建的网站中包含丰富的片段,以反映音乐家即将到来的巡演日程。我对不同的音乐家进行了一些搜索,发现了一些似乎遵循类似的格式。我在下面上传了两个屏幕截图,以作为我的确切含义的示例。

示例 1:

在此处输入图像描述

示例 2:

在此处输入图像描述

令我困惑的是,当我将这些网站输入 Google 的 Rich Snippet 测试工具,没有显示任何数据。此外,当我检查旅游页面之一的来源时,没有将丰富的代码片段合并到代码。这些网站如何设法以这种格式列出他们的旅行日期?

I am looking to include rich snippets into a site I'm building to reflect a musician's upcoming tour schedule. I have done some searching on various musicians and have found a few which seem to follow a similar format. I have uploaded two screen shots below to show as an example of what I mean exactly.

Example 1:

enter image description here

Example 2:

enter image description here

What is puzzling me is the fact that when I enter these sites into Google's Rich Snippet Test Tool, no data shows up. Furthermore, when I check the source for one of the tour pages, there are no rich snippets incorporated into the code. How are these sites managing to get their tour dates listed in this format?

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评论(3

一页 2025-01-10 19:47:12

你是对的,这些乐队页面没有实现任何形式的丰富片段。谷歌实际上正在做的是显示从其他网站获取的有关该乐队的信息。此信息来自“更多信息”行中列出的网站。这些第三方网站在其页面中实施了丰富的摘要。

我没有足够的代表来评论奥德对这个问题的“答案”,但他是完全错误的。微格式是一种可接受的丰富代码片段标记形式,就像微数据和 RDFa 一样。不过,我建议您在网站上使用 Schema.org 微数据,因为 Google 将其视为丰富摘要标记的未来

You are correct, these band pages are not implementing rich snippets of any form. What Google is actually doing is showing information pulled from other sites about that band. This information comes from the sites listed on the "More Info" line. These 3rd party sites are the ones implementing rich snippets into their pages.

I don't have enough rep to comment on Oded's "answer" to this question, but he is completely wrong. Microformats are an accepted form of rich snippet markup, just like microdata and RDFa. I would recommend going with Schema.org microdata on your site, though, since Google is presenting it as the future of rich snippet markup

你好,陌生人 2025-01-10 19:47:12

正如 Johnathon 提到的,未来确实属于微数据格式,因为它是新 HTML5 的一部分。我强烈推荐使用这种格式。
我相信这是您在帖子中展示的更丰富的片段。您可以像这样实现您的活动丰富网页摘要:

    <div itemscope itemtype="http://data-vocabulary.org/Event">
  ​<a href="http://www.example.com/events/spinaltap" itemprop="url" >
    <span itemprop="summary">Spinal Tap</span>
  </a>
   <img itemprop="photo" src="spinal_tap.jpg" />

  <span itemprop="description">After their highly-publicized search for a new drummer,
   Spinal Tap kicks off their latest comeback tour with a San
   Francisco show.</span>

  When:
  <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>—
  <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time>

  Where:
  ​<span itemprop="location" itemscope itemtype="http://data-vocabulary.org/​Organization">
     ​<span itemprop="name">Warfield Theatre</span>
     ​<span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address">
         <span itemprop="street-address">982 Market St</span>, 
         <span itemprop="locality">San Francisco</span>, 
         <span itemprop="region">CA</span>
     </span>
     <span itemprop="geo" itemscope itemtype="http://data-vocabulary.org/​Geo">
        <meta itemprop="latitude" content="37.774929" />
        <meta itemprop="longitude" content="-122.419416" />
     </span>
  </span>

  Category: <span itemprop="eventType">Concert</span>
  <span itemprop="ticketAggregate" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate"> 
    Tickets from 
lt;span itemprop="lowPrice">10.00</span>-
lt;span itemprop="highPrice">11.00</span>
    <span itemprop="currency" content="USD" /> 
    <span itemprop="offerCount">2,000</span> tickets available
    <a href="http://www.example.com/events/spinaltap/alltickets" itemprop="offerurl">
      http://google.com/ticket</span>See all available tickets</a>
  </span>
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/presale" itemprop="offerurl">Presale tickets</a> 
    <span itemprop="price">$10</span><span itemprop="currency" content="USD" /> 
      till <time itemprop="priceValidUntil" datetime="2015-11-10">10 November 2015</time> 
      (<span itemprop="quantity">1000</span> available)  
  </span> 
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/tickets" itemprop="offerurl">Full-price tickets</a> 
    <span itemprop="price">$11</span><span itemprop="currency" content="USD" /> 
  </span>
</div>

如果您仍然遇到问题,请查看这篇 Google 文章 http://support.google.com/webmasters/bin/answer.py?hl=zh-CN&answer=164506&topic=1088474&ctx=topic
要了解有关丰富网页摘要的更多信息、它们是什么、它们有什么用处以及存在哪些类型的丰富网页摘要,请查看我的文章 http://blog.victorlava.com/what-is-a-rich-snippet-everything/

As Johnathon mentioned, the future really belongs to microdata format, because it's the part of the new HTML5. I highly recommend to use this format.
I believe that this is the even rich snippet, which have you showed in your post. You can implement your event rich snippet like this:

    <div itemscope itemtype="http://data-vocabulary.org/Event">
  ​<a href="http://www.example.com/events/spinaltap" itemprop="url" >
    <span itemprop="summary">Spinal Tap</span>
  </a>
   <img itemprop="photo" src="spinal_tap.jpg" />

  <span itemprop="description">After their highly-publicized search for a new drummer,
   Spinal Tap kicks off their latest comeback tour with a San
   Francisco show.</span>

  When:
  <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>—
  <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time>

  Where:
  ​<span itemprop="location" itemscope itemtype="http://data-vocabulary.org/​Organization">
     ​<span itemprop="name">Warfield Theatre</span>
     ​<span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address">
         <span itemprop="street-address">982 Market St</span>, 
         <span itemprop="locality">San Francisco</span>, 
         <span itemprop="region">CA</span>
     </span>
     <span itemprop="geo" itemscope itemtype="http://data-vocabulary.org/​Geo">
        <meta itemprop="latitude" content="37.774929" />
        <meta itemprop="longitude" content="-122.419416" />
     </span>
  </span>

  Category: <span itemprop="eventType">Concert</span>
  <span itemprop="ticketAggregate" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate"> 
    Tickets from 
lt;span itemprop="lowPrice">10.00</span>-
lt;span itemprop="highPrice">11.00</span>
    <span itemprop="currency" content="USD" /> 
    <span itemprop="offerCount">2,000</span> tickets available
    <a href="http://www.example.com/events/spinaltap/alltickets" itemprop="offerurl">
      http://google.com/ticket</span>See all available tickets</a>
  </span>
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/presale" itemprop="offerurl">Presale tickets</a> 
    <span itemprop="price">$10</span><span itemprop="currency" content="USD" /> 
      till <time itemprop="priceValidUntil" datetime="2015-11-10">10 November 2015</time> 
      (<span itemprop="quantity">1000</span> available)  
  </span> 
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/tickets" itemprop="offerurl">Full-price tickets</a> 
    <span itemprop="price">$11</span><span itemprop="currency" content="USD" /> 
  </span>
</div>

If you still having problems, then take a look at this Google article http://support.google.com/webmasters/bin/answer.py?hl=en&answer=164506&topic=1088474&ctx=topic.
To know more about rich snippets, what are they, what are they useful for and what type of rich snippets exist, check my article at http://blog.victorlava.com/what-is-a-rich-snippet-everything/.

oО清风挽发oО 2025-01-10 19:47:12

我也同意谷歌不仅从所有者网站或查询网站获取和显示丰富的摘要数据,而且还使用第三方数据将结果拉入丰富的摘要友好的搜索结果链接。

最近,谷歌一直在利用其知识图谱和更新的搜索算法推送大量数据。然而,使用丰富网页摘要格式将您网站的数据显示到 Google 搜索结果中取决于许多因素。网站的权威性、受欢迎程度、内容可信度等因素通常起着至关重要的作用,这就是上面的示例案例所发生的情况。

谢谢

I also agree that Google not only fetches and displays rich snippet data from the owner website or the querying website, but it also uses third party data to pull the result into the rich snippet friendly search result links.

Recently, Google has been pushing a lot of data using its Knowledge Graph and updated search algorithms. However it depends on many factors to see your site's data into Google search result using the rich snippet format. Factors like your site's authority, popularity, content trustworthy generally play vital role and that's what happening with the above example case.

Thanks

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