跟踪电子邮件打开情况会增加垃圾邮件分数吗?

发布于 2025-01-03 03:47:53 字数 183 浏览 1 评论 0原文

我正在为我的企业开发一个小型新闻通讯软件,我想知道我应该收集哪些指标。显然,应该跟踪退回和点击,但我想知道我应该跟踪电子邮件打开情况(通过图像或 bgsound 元素)吗?

流行的网络邮件服务和 ISP 是否会检查跟踪图像并可能提高我的垃圾邮件分数?我想如果它增加了进入垃圾邮件过滤器的机会,我宁愿不收集该指标。

谢谢。

I'm doing a small newsletter software for my business, and I'm wondering what metrics should I collect. Obviously, bounces and clicks should be tracked, but I'm wondering should I track email opens (via an image or a bgsound element)?

Do popular webmail services and ISPs check for tracking images and possibly increase my spam score? I guess if it increases the chances of ending up in a spam filter, I'd rather not collect that metric.

Thanks.

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初见 2025-01-10 03:47:54

尝试以这种方式跟踪用户通常是不好的形式。电子邮件打开是一件私人的事情。

如果您的每条消息都有一个带有唯一 URL 的图像,是的,您可以跟踪它,但在我看来,您确实不应该跟踪它。由于多种原因,在电子邮件中包含不必要的图像是不好的:

  1. 图像会增加您的垃圾邮件分数。图像有其时间和地点。它们可以改进消息,但使用不当,可能看起来像是垃圾邮件。
  2. 很明显你在做什么。迟早,您的一位客户可能会意识到这一点。有些人不会在意;其他人会感到受到侵犯。
  3. 这真的很不可靠。大多数电子邮件客户端和网络邮件都默认提供阻止图像的选项。您将得到非常低调的结果。

另请记住,有些人在单击“删除”按钮之前立即打开电子邮件。跟踪点击次数会更好。

无论如何,跟踪您想要包含的图像可能有一些优点,但我不会将其视为一个非常基本的指标。

It's generally bad form to try to track your users in that way. Email opens are a private thing.

If you have an image with a unique URL per message, yes you can track it, but IMO, you really shouldn't. Including unnecessary images in an email is bad for a number of reasons:

  1. Images can increase your spam score. There's a time and place for images. They can improve a message, but used inappropriately, they can look spammy.
  2. It is obvious what you are doing. Sooner or later, one of your customers is likely to get wise to it. Some people won't care; others will feel violated.
  3. It's REALLY unreliable. Most email clients and webmails feature an option to block images by default. You will get massively understated results.

Also remember, some people open an email immediately before they click the "delete" button. You are much better off tracking clicks.

There may be some merit in tracking the images you want to include anyway, but I'd not treat it as anything more than a very basic indicator.

虐人心 2025-01-10 03:47:54

与往常一样,这取决于各个 ISP 和 Webmail 服务。不过,我可以分享一些轶事证据:我定期使用 mailchimp 发送大量电子邮件通知,并且使用您提到的相同方法在 mailchimp 中跟踪电子邮件打开情况(请参阅以下链接以供参考:http://kb.mailchimp.com/reports/about-open-tracking)。我从未遇到过任何最终进入垃圾邮件文件夹的问题,我只遇到过退回邮件和最终进入 Gmail 促销选项卡的问题。

因此,基于一些公司已经这样做的事实,我不得不说这可能不会增加您的垃圾邮件分数。

As always it depends on the individual ISP and Webmail services. However, I can share some anecdotal evidence: I periodically use mailchimp to send out mass email notifications, and email opens are tracked in mailchimp using the same approach you mentioned (See following link for reference: http://kb.mailchimp.com/reports/about-open-tracking). I never experienced any issues with ending up in the spam folder, I have only had challenges with bounce backs and ending up in the Gmail promotions tab.

So based on the fact that some companies are already doing this, I have to say it probably won't increase your spam score.

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