见解 - 到底什么是“活跃用户”？
我有一个带有如下数字的应用程序：
Lifetime Installed Users: 244
Monthly Active Users: 2,994
该应用程序有一个常规的画布视图以及一个页面选项卡。我可以解释这些数字的唯一方法是，看到该选项卡的人是否被算作“活跃用户”。然而，FB 文档 (http://developers.facebook.com/docs/insights/) 声明如下：
Visits to your app by users who have not granted permissions to your
app are not considered 'active users' but are counted in other metrics such as impression data.
这个定义 (http://www.facebook.com/help/?faq=219375581424410)，另一方面手，没有提到权限。
A user is active when they view or engage with your application or your application's content. The "Key Sources" displayed on the Insights Dashboard indicate how many users are considered active for each activity source. Activity sources for applications include:
Users that visit your application's canvas page
Users that view your application tab on a Page
Users that published to news feed (stream) through your applicaiton
Users that "Liked" a stream story form your applications
Users that commented on a stream story from your application
我的应用程序的选项卡用户不一定授予权限，但似乎认为他们被计算在内。
有什么想法吗？ 此外，如果用户参与两次，是否会被算作两次“活跃”？
谢谢！
I have an app with numbers such as this:
Lifetime Installed Users: 244
Monthly Active Users: 2,994
The app has a regular canvas view as well as a page tab. The only way I can explain the numbers is if people who see the tab are counted as "active users". The FB documentation (http://developers.facebook.com/docs/insights/), however, states the following:
Visits to your app by users who have not granted permissions to your
app are not considered 'active users' but are counted in other metrics such as impression data.
This definition (http://www.facebook.com/help/?faq=219375581424410), on the other hand, makes no mention of permissions.
A user is active when they view or engage with your application or your application's content. The "Key Sources" displayed on the Insights Dashboard indicate how many users are considered active for each activity source. Activity sources for applications include:
Users that visit your application's canvas page
Users that view your application tab on a Page
Users that published to news feed (stream) through your applicaiton
Users that "Liked" a stream story form your applications
Users that commented on a stream story from your application
The tab users of my app have not necessarily granted permission, but it seems as thought they are being counted.
Any ideas?
Additionally, are users counted twice as "active" if they engage twice?
Thanks!
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第二个链接似乎已过时，计数方法在几个月前更改为见解文档中的注释中描述的内容（“未向您的应用程序授予权限的用户不被视为‘活跃用户’”）
我认为尚未授权该应用程序但正在计数的用户可能是由于其他情况（喜欢您应用程序中的流故事的用户、评论了您应用程序中的流故事的用户等）
MAU/WAU/DAU计数指的是唯一的用户，使用该应用程序两次的人仅算一次
The second link appears to be out of date, the counting methodology was changed a few months ago to what's described in the note in the insights doc ('users who have not granted permissions to your app are not considered 'active users'')
I think the users who haven't authorised the app but are being counted are probably due to the other cases (users that liked a stream story from your app, users that commented on a stream story from your app, etc)
MAU/WAU/DAU counts refer to unique users, someone using the app twice is only counted once