您可以充分证明网络分析是业务的关键功能，并且您应该将 GA 的使用与业务目标联系起来，但它不会t 满足严格的定义BI。
顺便说一句，如果这是一份工作申请，人们宁愿听到您与 GA 合作的直接结果，而不是说您“致力于开发 BI 工具来实现业务目标”。
例如：我将跳出率降低了 30%，导致蓝色小部件的销售额增加了 100 万美元。
No, Google Analytics is not a business intelligence tool.
There are lots of competing definitions out there, but here is a reasonably good explanation of why not:
The goals of web analytics are slightly different from traditional business intelligence objectives: web analytics aims to measure user interactions from online marketing awareness, social media, mobile, video interactions, and of course, the web itself. Those are non-personally identifiable activities, largely non-transactional (in classic IT terminology), they have a relatively short lifespan and are much closer to the realm of statistics - with implications of sampling and margin of error. On the other end, business intelligence relies heavily on historical transactional data where integrity is reinforced, customers are identified and the timespan require longer, more thorough analysis which will lead to improved business process and better strategies.
You can make a strong case for web analytics as a critical function of business, and you should relate your use of GA in terms of business objectives, but it won't meet a strict definition of BI.
As an aside, if this is for a job application, people would rather hear the direct results of your work with GA, rather than saying you "have worked on BI tools towards achieving Business goals".
For example: I reduced bounce rates by 30%, resulting in an increase of sales of blue widgets by $1 million.
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不，Google Analytics 不是商业智能工具。
那里有很多相互竞争的定义，但这里有一个相当好的解释为什么不这样做：
您可以充分证明网络分析是业务的关键功能，并且您应该将 GA 的使用与业务目标联系起来，但它不会t 满足严格的定义BI。
顺便说一句，如果这是一份工作申请，人们宁愿听到您与 GA 合作的直接结果，而不是说您“致力于开发 BI 工具来实现业务目标”。
例如：我将跳出率降低了 30%，导致蓝色小部件的销售额增加了 100 万美元。
No, Google Analytics is not a business intelligence tool.
There are lots of competing definitions out there, but here is a reasonably good explanation of why not:
You can make a strong case for web analytics as a critical function of business, and you should relate your use of GA in terms of business objectives, but it won't meet a strict definition of BI.
As an aside, if this is for a job application, people would rather hear the direct results of your work with GA, rather than saying you "have worked on BI tools towards achieving Business goals".
For example: I reduced bounce rates by 30%, resulting in an increase of sales of blue widgets by $1 million.