区分点击广告的用户类型
我有一个移动(Android)应用程序,我将在其中投放广告以产生收入(通过用户点击广告)。我将有两种类型的用户(A 类和 B 类)。 A 类是这样的,我可以保留所有广告点击收入。 B 类是我需要在自己和第三方之间分配广告点击收入。
我可以在我的应用程序中区分两种类型的用户,没有问题。问题是,我需要确定我的收入中有多少比例是由 B 类用户产生的(相应地向第三方支付费用)。任何人都知道这是否可以实现以及如何实现,或者甚至是否有提供此功能的广告提供服务?我倾向于使用 AdMob 广告,但对其他广告提供商持开放态度...
编辑:抱歉让事情变得复杂,从一开始就不清楚,但 B 类很可能会进一步分割,因此我将不得不与第三方 B1 为以下用户分割收入:通过 B1 下载了我的应用程序,对于通过 B2 下载我的应用程序的用户,我必须与第三方 B2 分享收入,对于未知数量的第三方,依此类推。
I have a mobile (Android) app wherein I'll be serving ads to generate revenue (by users clicking on the ads). I'll have two types of users (type A and type B let's say). Type A is such that I get to keep all ad click-through revenue. Type B is such that I need to split ad click-through revenue between myself and a third-party.
I can distinguish between the two types of users in my app no problem. The problem is, I need to determine which proportion of my revenues has been generated by users of type B (to pay the third-party accordingly). Anyone have any ideas on whether this can be achieved and how, or even if there is an ad providing service that offers this functionality? I am inclined towards using AdMob ads but am open to other ad providers...
Edit: Sorry to complicate and not be clear from the outset but there is a large possibility that type B will be split further so I will have to split revenue with third-party B1 for users who have downloaded my app via B1, and I will have to split revenue with third-party B2 for users who have downloaded my app via B2, and so on for an unknown number of third-parties.
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一个简单的解决方案是为不同类型的用户加载来自不同提供商的广告。然后你只需从其中一个提供商那里分割收入即可。
A simple solution would be to load ads from different providers for the different types of users. Then you just split the revenue from one of the providers.
你们如何投放广告?它们是攻击进行跟踪的第三方服务器的第三方代码片段吗?或者您首先通过自己的服务器并将请求转发到目的地?
执行此操作的正常方法是通过广告点击后到达网址中的网址参数来识别用户。如果您通过自己的服务器路由请求,则可以提取此信息并将点击识别为特定用户、特定用户类型等,然后转发请求。如果 URL 直接发送至第三方,它们是否允许您标记额外的参数,并且这是否会显示在您的报告中?
在不确切知道如何设置的情况下,很难给您任何明确的答案。
How are you serving the ads? Are they third party code snippets that hit third party servers which do the tracking? Or do you go through your own server first and forward the requests to their destination?
The normal way to do this is to identify the user via a URL param in the ad's click-through URL. If you route the requests through your own servers, you can extract this information and identify the clicks as being a specific user, a specific user type, etc. and then forward the request on. If the URLs go directly to a third party, will they allow you to tag on extra parameters and will this show up in your reporting?
Without knowing exactly how you have it setup, it's hard to give you any definitive answer.