在应用程序购买和试运行中?

发布于 2024-12-11 05:08:48 字数 645 浏览 0 评论 0原文

我正在为客户构建一个应用程序,该应用程序将免费提供 30 天的内容,此后您需要通过应用程序商店购买订阅。

然而,我读到,如果你有试验,你就会被拒绝。

也不要对应用的任何功能设置时间限制 对于运行时间或生命周期。仅运行一组的应用程序 每个会话的分钟数,或者在一段时间后完全过期 一段时间内,不要招揽顾客,以免留下不好的味道 在他们嘴里。

最后,他们还表示“如果发现您的应用程序有时间限制,应用程序审核团队将把您的应用程序退回给您进行修改”。

这看起来很奇怪,因为我知道《卫报》和所有主要报纸应用程序的功能都有限。

  • Guardian 应用程序是免费的,但您的功能有限?
  • Daily 应用程序是免费的,但您必须支付每日订阅费用 并且在您的订阅期间功能有限。
  • 《泰晤士报》应用程序是免费的,但它是(某种)免费试用版(大量 对此的投诉)

还有其他一些例子似乎与苹果的政策不同。

假设您有一个免费的应用程序,但您必须付费订阅才能获得访问权限;然而,根据规则,这被认为是有限的功能——但有很多报纸应用程序确实可以做到这一点。

我很困惑。

有人可以澄清一下情况吗?应用程序可以试用吗?

谢谢

I am building an app for a client that will have 30 days of content for free, thereafter you are required to buy a subscription via in app store purchases.

However, I have read that you will get rejected if you have trials.

Don’t set time limits on any of the functionality of your app, either
for run times or life times. Applications that only run for a set
number of minutes per session, or that expire altogether after some
period of time, don’t recruit customers so much as leave a bad taste
in their mouths.

Finally, they also say "your app will be returned to you by the App Review Team for modification if it is found to have time limits".

This seems odd because I know the Guardian and all major newspaper apps have limited functionality.

  • The Guardian app is free but you get limited functionality?
  • The Daily app is free, but you have to pay for daily subscriptions
    and has limited functionality for the period of your subscription.
  • The Times app is free, but is a free trial (of sorts) (plenty of
    complaints about it)

There are other examples which seem to differ from Apple's policies.

Lets say you have an app that is free, but then you have to pay for subscriptions to gain access; however according to the rules this is considered limited functionality -- yet there are lots of newspaper apps that do exactly that.

I'm confused.

Can someone clarify the situation? Can apps have trials?

Thanks

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评论(5

心不设防 2024-12-18 05:08:48

很难澄清情况,因为不幸的是,指导方针不一定是一成不变的。它们可以而且确实会因应用程序和发行商的不同而有所不同。

就《泰晤士报》和《每日报》而言,这两款应用程序都是由新闻集团开发的。可以肯定地说,新闻集团对苹果的影响力比一家单独开发 iPhone 游戏的公司要大得多。苹果不愿意承认这一点,但商店里有明显的流行应用程序不符合指导方针的情况,他们已经默认了例外。

所以我想对你说的是:要理智。没有一个应用程序会在试用期结束后自动退出。想想什么是用户可以接受的。这基本上是一种没有冒险、没有收获的情况。冒险一下,通过有限的试用提交您的应用程序,看看会发生什么。

It is difficult to clarify the situation because unfortunately the guidelines are not necessarily set in stone. They can and do vary on an app and publisher basis.

In the case of The Times and The Daily, both apps are produced by News Corp. It is perhaps safe to say that News Corp has a good deal more influence with Apple than a one-man development shop producing an iPhone game. Apple would be loath to admit it, but there are clear cases of popular apps on the store that don't conform to the guidelines, where they have tacitly made an exception.

So what I would say to you is this: be sensible. Don't have an app that quits automatically when your trial runs out. Think about what would be acceptable to users. It's very much a case of nothing ventured, nothing gained. Take a risk, submit your app with your limited trial, and see what happens.

败给现实 2024-12-18 05:08:48

对于 Guardian 应用程序,我们必须提供一个应用程序,如果您使用免费版本,那么您始终至少可以获得一些新鲜内容。订阅可以向用户开放更多内容。

With the Guardian app, we had to deliver an app where you always got at least some fresh content if you were using the free version. Subscribing opens up more content to the user.

剩余の解释 2024-12-18 05:08:48

我认为,您混淆了“内容”和“功能”。

您可以免费提供内容项目(即一期杂志),或者用户必须付费 - 因此前 n 期或特定时间范围内的所有期都可以免费,而其他期则需要付费。但如果用户之前购买过内容项目,您必须免费重新交付。

您也可以出售功能(即杂志档案中的搜索)。但你不能在一段时间内免费提供给用户,他们会让他付费。

所以一般规则是:无论用户从你那里得到了什么,你都不能从他们那里收回并让他们再次购买。

I think, you are mixing up "content" and "functionality".

You can deliver content items (i.e. an magazine issue) for free or user has to pay for it — so the first n issues, or all issues in a certain timeframe, can be free, while the others need to be paid. But if an user purchased an content item before, you have to re-deliver it for free.

You can sell functionalities (i.e a search in the magazine's archive) as-well. But you cannot give it to the user for free for a certain time and them make him pay.

So the general rule is: What ever the user got from you — you cannot take it back from them and make them purchase it again.

昇り龍 2024-12-18 05:08:48

有许多免费应用程序提供有限的功能。但他们不提供时间限制(或者至少不应该这样做)。我猜这不会像Apple的接受或拒绝那么明确,因为我确实遇到过一个应用程序在10分钟后自行关闭,打开一个网页来购买它(关闭应用程序也违反了Apple人机界面准则,因为应用程序永远不应该自行终止)。

There are plenty of free apps which provide limited functionality. They don't provide time limits though (or at least they shouldn't). I'm guessing it won't be as clear cut as accept or reject for Apple, because I did encounter an app which closes itself after 10 minutes, opening a web page to purchase it (closing an app is also against the Apple Human Interface Guidelines, as an app should never terminate itself).

谁人与我共长歌 2024-12-18 05:08:48

指南提到这仅适用于特定类型的内容:

11.9 应用程序包含超过限定时间的内容或服务将被拒绝,但特定批准的内容(例如电影、电视节目、音乐、书籍)除外

11.15 应用程序只能对期刊(报纸、杂志)、商业应用程序使用自动续订订阅(企业、生产力、专业创意、云存储)和媒体应用程序(视频、音频、语音),否则应用程序将被拒绝

The guidelines mention this is only allowed for specific types of content:

11.9 Apps containing content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs, music, books)

11.15 Apps may only use auto-renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage), and media Apps (video, audio, voice), or the App will be rejected

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