为我们现有的客户将工具部署到 iPhone 和 Android
我们将为现有客户开发一款免费工具。我没有使用 iPhone 和 Android 的经验，但据我所知，你不能只是将文件放到网上并添加下载链接。
我想知道向我们的客户提供此应用程序的最佳选择是什么？我们是否应该将它放在 App Store 和 Android Market 中（尽管这可能会让那些偶然发现该应用程序并且不知道它的用途或用途的人感到困惑）？
我还了解 Apple 的企业计划。我不确定它在技术上是如何工作的，但听起来它只能从本地网络分发，还是我错了？该应用程序应该可以在线获取。
是否可以将应用程序放入应用程序商店/市场而不使其可搜索&可以在商店/市场的应用程序列表中浏览，但只能通过直接链接访问？
感谢您的任何建议。
We will be developing a free tool for our existing customers. I have no experience with iPhone and Android but as far as I'm aware you can't just put a file online and add a download link to it.
I'm wondering what are the best options to deliver this application to our customers? Should we just place it in App Store and Android Market (even though it might confuse the people who stumble upon the app and have no idea what or who it's for)?
I'm also aware of Apple's Enterprise Program. I'm not sure how it works technically but it sounds like it can be distributed from local network only, or am I wrong? The app should be obtainable online.
Is it possible to put app in App Store/Market without making it searchable & browseable in the app list of the Store/Market but accessible via direct link only?
Thank you for any suggestions.
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对于 iPhone，只要设备未越狱，您就需要使用 iOS 企业计划来创建您的私人市场。
对于Android，您可以通过您的网站分发安装文件（.apk 文件）。您必须告诉用户选中“安装来自未知来源的应用程序”选项（看这里）在他们的偏好中。
For iPhone you need to use the iOS Enterprise Program to create your private market as long as the devices are not jailbreaked.
For Android you can distribute the installation file (.apk file) over your website. You have to tell the users to check the option "Install apps from unknown sources" (look here) in their preferences.
听起来确实像是您正在寻找的“移动网络应用程序”。
有多个工具包可用于设计网页样式，使其外观和行为类似于 iPhone/Android 应用程序。
用户只需导航到您的网站，您就可以检测他们是否正在从移动设备浏览并根据该结果呈现页面或将他们重定向到特定于设备的网站。
用户可以为您的网站添加书签，以便在其主屏幕上创建图标。
如果您的应用程序不依赖于远程连接，您也可以在 Javascript 中完成所有操作，并且用户可以离线使用您的应用程序。
It really sounds like a "mobile web app" is what you're looking for.
There are several toolkits for styling web pages to look and act like an iPhone/Android app.
The user simply navigates to your site, and you can detect if they're browsing from a mobile device and render the page(s) based on that or redirect them to device specific sites.
Users can bookmark your site to create an icon on their home screen.
If your app doesn't depend on a remote connection, you can also just do everything in Javascript and the user can use your app offline.