Google Analytics(分析)中的直接流量到底由什么构成?

发布于 2024-12-06 04:22:47 字数 597 浏览 3 评论 0原文

一段时间以来,我的网站在 Google Analytics 中获得了大量直接流量。我一直认为这主要是由于 Twitter 的链接缩短了流量。然而,在 Twitter 推出 t.co 后,Twitter 的缩短链接开始作为“推荐人”出现,我开始研究导致我的直接流量统计数据高于预期的实际原因。

以下是一些有助于直接流量的假设。如果 Analytics 不可能将它们计为直接流量,请随时将它们击落。

  1. Google Chrome 的 url 自动完成功能。
  2. Twitter 桌面客户端,例如 Tweet Deck。
  3. 除官方 Twitter 应用程序外的 Twitter 移动客户端。
  4. 通过 Outlook 和 Gmail 发送的链接。
  5. 已添加书签的页面。
  6. 右键单击并在新窗口中打开链接。
  7. 人们输入网站网址。
  8. 右键单击并在隐身窗口中打开链接。
  9. 301 和 302 重定向。
  10. 在 http 和 https 之间来回切换。

有什么想法吗?有人能想到任何其他可能有助于 Google Analytics 直接流量的来源吗?我的清单上有什么完全错误的吗?

My site has been getting substantial direct traffic for a while in Google Analytics. I had been assuming that it was mostly due to link shortened traffic from Twitter. However, after Twitter introduced t.co, and shortened links from Twitter started coming in as "referrer" I started taking a look at what might be the actual cause of my higher than expected direct traffic stats.

Here are some hypotheses of things contributing to direct traffic. Please feel free to shoot them down if it is impossible that they are being counted as direct traffic by Analytics.

  1. Google Chrome's url autocompletion.
  2. Desktop Twitter clients like Tweet Deck.
  3. Mobile clients for Twitter other than the official Twitter app.
  4. Links sent through Outlook and Gmail.
  5. Bookmarked pages.
  6. Right clicking and opening a link in a new window.
  7. People typing in the site url.
  8. Right clicking and opening a link in an incognito window.
  9. 301 and 302 Redirects.
  10. Switching back and forth between http and https.

Any ideas? Can anybody think of any other sources that could potentially be contributing to a Google Analytics Direct Traffic? Is anything on my list flat out wrong?

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溺孤伤于心 2024-12-13 04:22:47

流量中哪一部分是新客户,哪一部分是回头客?我会查看登陆页面寻找线索。我相信一般的想法是,如果不是所有直接流量都是直接输入或从书签输入的,但我在直接流量中看到很多新客户,所以他们一定来自其他地方......

What portion of the traffic is new customers and what portion is returning? I would look at the landing pages for clues. I believe the general thought is most if not all direct traffic is either typed in directly or from a bookmark, but I see a lot of new customers in my direct traffic so they must come from somewhere else...

枫以 2024-12-13 04:22:47

我同意列表中的大部分内容,但是:

1) Google Chrome 的 url 自动完成:我不认为这会丢失推荐信息,尽管我相信 iOS 已经开始从其 Google 搜索中删除所有推荐数据。

6) 右键单击​​并在新窗口中打开链接:我刚刚在 chrome 中执行此操作(转到 Gordon Choi 页面),然后右键单击打开一个新选项卡,它显示为推荐,

我也在这里讨论了这个主题:

<一href="https://webmasters.stackexchange.com/questions/32978/a-lot-of-direct-none-traffic-in-google-analytics/33816#33816">https://webmasters.stackexchange.com/问题/32978/a-lot-of-direct-none-traffic-in-google-analytics/33816#33816

I agree with most of the list but:

1) Google Chrome's url autocompletion: I don't think this loses the referral information, although I believe iOS has started removing all referral data from its Google searches.

6) Right clicking and opening a link in a new window: I just did this in chrome (to the Gordon Choi page) and opened up a new tab with right click, and it appeared as a referral

I've also discussed this topic here:

https://webmasters.stackexchange.com/questions/32978/a-lot-of-direct-none-traffic-in-google-analytics/33816#33816

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