广告中介 - 请求

发布于 2024-12-04 19:18:35 字数 454 浏览 1 评论 0原文

我读了 关于广告中介如何同时向多个提供商发出请求的博客。这是真的吗?摘自文章:

“中介者同时向所有嵌入式 SDK 请求广告,然后丢弃除最高付费展示之外的所有展示。这里的问题是,如果广告被调用然后被忽略,则展示仍然会被计算在内,如果它已被计算但从未显示,则它会被忽略。”会降低你的点击率,因为用户无法看到并点击。最初你可能会想:“太好了,Adwhirl 会人为地增加我的印象,我会得到更多的钱。”错误的是,它会增加您的展示次数,但会人为地降低您的点击率。有些网络会因欺诈而禁止您。”

我正在考虑使用 AdWhirl,但如果是这种情况,我可能不会(并使用我自己的自定义解决方案)。我有点怀疑,因为该博客是 MobClix 写的。

I read a blog about how ad mediators make requests to multiple providers simultaneously. Is this true? From the article:

"Mediators request ads from all embedded SDKs simultaneously then discard all but the highest paying impression. The problem here is that if an ad is called then ignored, the impression is still counted, and if it’s counted and never shown, it’ll kill your CTR as there’s no way for the user to see and click. Initially you might be thinking: “Great, Adwhirl will artificially increase my impressions and I’ll get more money.” Wrong. It will increase your impressions but it will artificially decrease your CTR. The networks will effectively start ignoring your ad requests; some networks will ban you for fraud. You’ll hurt on ad fill, ad quality and CPMs."

I was thinking about using AdWhirl, but if this is the case, I might not (and use my own custom solution). I am bit skeptical because the blog was written by MobClix.

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回忆那么伤 2024-12-11 19:18:35

AdWhirl 不会同时向多个提供商发出请求。

根据您的配置设置,AdWhirl 将随机选择一个主要广告网络并请求广告。如果它无法从主要广告网络获取广告,它将回退到回填优先级,您也可以配置该优先级。 AdWhirl 将从回填优先级 1 请求广告,如果不成功,它将从回填优先级 2 请求广告,逐步增加,直到找到要显示的广告。

AdWhirl does NOT make requests to multiple providers simultaneously.

Based upon your configuration settings, AdWhirl will randomly select a primary ad network and request an ad. If it cannot get an ad from the primary ad network, it will fallback to the backfill priority, which you can also configure. AdWhirl will request an ad from backfill priority 1, and if that doesn't succeed it will request an ad from backfill priority 2, incrementally until it finds an ad to display.

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