然而，所有这些示例都相当具有侵入性，可能会激怒您的用户，并会减少您网站上的用户数量，这是一件坏事 em>。 Google 就有效的广告投放进行了大量的研究，包括尺寸、颜色、与网站其他内容的区别等，并且他们通过 AdSense 文档提供了大部分此类信息。
You can do it however you like, from a technical perspective. The online advertising world is very, very broad and there is a great deal of variety. The hardest part, however, is getting advertisers. Without people paying for you to advertise their products/services, it doesn't do you any good.
I would suggest signing up for an account with an advertising company, such as Google AdSense. They take care of matching up advertisers with web properties, and it's very simple to provide the needed hooks. They have everything very well documented and it's very easy to get up and running. I'm pretty sure that the AdSense signup process even walks you through what you need to do, which is as simple as adding additional HTML to your page(s).
Trying to find your own advertisers and implement your own solution is just going to be a giant waste of time in the majority of cases because the market is so saturated with many better options for advertisers to use.
In the end, the best way to get info on how to integrate with an ad network is to simply contact them and ask. Most of the reputable ones already have good documentation on how to put their ads on your site.
In general, the primary way ad networks work is that you add HTML to your page that references some resource via a URL (often with your account number or similar identifier) on a server that the ad network controls. The resource might be an image, a video, a chunk of JavaScript, or anything else really (an iFrame is another common one).
In most cases, it will be a chunk of JavaScript or an iFrame and the script will get an ad off of their network and set it inside a link. This link is usually a link back to their server, which then redirects the user clicking it to whatever destination the ad is driving traffic to.
By hitting a resource on their server, they are counting the number of "impressions" or "views" that particular piece of advertising got from your site, and by routing the click through their server, they are counting the number of clicks. Since you send them your account ID when you request the resource, they can associate this all with your account and pay you based on "cost-per-click" (CCP) and/or number of impressions.
Other examples of non-standard ads (eg. a banner somewhere) include ad networks that use a script to scan the text content of your pages and selectively turn some words into links, often with larger ads that pop up when the user's mouse goes over them. A variation on this are the ads that pop up when you first enter a site, or ones that "attach" to the users' cursor for a specified amount of time.
All of these examples, however, are rather invasive and will likely piss your users off and will reduce the number of users you have on your site, which is a BAD THING. Google has done lots and lots of research regarding effective ad placement, including things like size, color, differentiation from the rest of the site content, etc. and they make much of this information available through the AdSense documentation.
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评论（1）
从技术角度来看，你可以随心所欲地做。在线广告世界非常非常广阔，而且种类繁多。然而，最困难的部分是吸引广告商。如果没有人花钱请你宣传他们的产品/服务，这对你没有任何好处。
我建议您注册一个广告公司的帐户，例如 Google AdSense。他们负责将广告商与网络资产进行匹配，并且提供所需的挂钩非常简单。他们对一切都有很好的记录，并且很容易启动和运行。我非常确定 AdSense 注册过程甚至会引导您完成需要执行的操作，就像向网页添加其他 HTML 一样简单。
在大多数情况下，尝试寻找自己的广告商并实施自己的解决方案只是浪费时间，因为市场已经饱和，有许多更好的选择可供广告商使用。
最后，获取有关如何与广告网络集成的信息的最佳方法就是直接联系他们并询问。大多数信誉良好的网站已经拥有有关如何将其广告投放到您的网站上的良好文档。
一般来说，广告网络的主要工作方式是您将 HTML 添加到您的页面，该页面通过广告网络控制的服务器上的 URL（通常带有您的帐号或类似标识符）引用某些资源。资源可能是图像、视频、JavaScript 块或其他任何东西（iFrame 是另一种常见的资源）。
在大多数情况下，它将是一段 JavaScript 或 iFrame，脚本将从其网络中获取广告并将其设置在链接内。此链接通常是返回其服务器的链接，然后服务器将点击该链接的用户重定向到广告将流量带到的任何目的地。
通过点击其服务器上的资源，他们计算从您网站获得的特定广告的“展示次数”或“浏览量”数量，并通过其服务器路由点击，他们< strong>计算点击次数。由于您在请求资源时向他们发送了您的帐户 ID，因此他们可以将这一切与您的帐户相关联，并根据“每次点击费用”(CCP) 和/或展示次数向您付款。
非标准广告的其他示例（例如某处的横幅）包括使用脚本扫描页面文本内容并有选择地将某些文字转换为链接的广告网络，通常会在用户鼠标悬停时弹出较大的广告他们。其变体是当您第一次进入网站时弹出的广告，或者在指定时间内“附加”到用户的光标的广告。
然而，所有这些示例都相当具有侵入性，可能会激怒您的用户，并会减少您网站上的用户数量，这是一件坏事 em>。 Google 就有效的广告投放进行了大量的研究，包括尺寸、颜色、与网站其他内容的区别等，并且他们通过 AdSense 文档提供了大部分此类信息。
You can do it however you like, from a technical perspective. The online advertising world is very, very broad and there is a great deal of variety. The hardest part, however, is getting advertisers. Without people paying for you to advertise their products/services, it doesn't do you any good.
I would suggest signing up for an account with an advertising company, such as Google AdSense. They take care of matching up advertisers with web properties, and it's very simple to provide the needed hooks. They have everything very well documented and it's very easy to get up and running. I'm pretty sure that the AdSense signup process even walks you through what you need to do, which is as simple as adding additional HTML to your page(s).
Trying to find your own advertisers and implement your own solution is just going to be a giant waste of time in the majority of cases because the market is so saturated with many better options for advertisers to use.
In the end, the best way to get info on how to integrate with an ad network is to simply contact them and ask. Most of the reputable ones already have good documentation on how to put their ads on your site.
In general, the primary way ad networks work is that you add HTML to your page that references some resource via a URL (often with your account number or similar identifier) on a server that the ad network controls. The resource might be an image, a video, a chunk of JavaScript, or anything else really (an iFrame is another common one).
In most cases, it will be a chunk of JavaScript or an iFrame and the script will get an ad off of their network and set it inside a link. This link is usually a link back to their server, which then redirects the user clicking it to whatever destination the ad is driving traffic to.
By hitting a resource on their server, they are counting the number of "impressions" or "views" that particular piece of advertising got from your site, and by routing the click through their server, they are counting the number of clicks. Since you send them your account ID when you request the resource, they can associate this all with your account and pay you based on "cost-per-click" (CCP) and/or number of impressions.
Other examples of non-standard ads (eg. a banner somewhere) include ad networks that use a script to scan the text content of your pages and selectively turn some words into links, often with larger ads that pop up when the user's mouse goes over them. A variation on this are the ads that pop up when you first enter a site, or ones that "attach" to the users' cursor for a specified amount of time.
All of these examples, however, are rather invasive and will likely piss your users off and will reduce the number of users you have on your site, which is a BAD THING. Google has done lots and lots of research regarding effective ad placement, including things like size, color, differentiation from the rest of the site content, etc. and they make much of this information available through the AdSense documentation.