SEO 地理定位网站的虚拟文件夹
我有一项在多个国家/地区在同一域上提供的服务。它使用每个国家/地区的虚拟文件夹进行构建，例如：
www.example.com/uk
www.example.com/usa
www.example.com/france
之前我们为此目的使用了单独的域：
www.example.co.uk
www.example.us
www.example.fr
但被建议将所有排名集中在一个域上，因此进行了更改（301 重定向），失去了一些排名。现在似乎很难将搜索结果定位到相关国家（例如将结果输入www.google.fr）。有没有办法告诉 Google 的网站站长工具这些“网站”位于哪个区域？似乎只有子域和顶级域名的选项！？
我们可以再次移动到可能的子域，例如：
uk.example.com
usa.example.com
france.example.com
但另一个 301 重定向会很麻烦，而且会失去更多排名！
有没有使用标头（例如内容语言）、元（
）或标签（）的解决方案我可以尝试？也可以对单个页面进行地理标记：
http://en.wikipedia.org/wiki/Geotagging#HTML_pages< /a>
并且规范似乎允许 geo.region 在区域代码未知的情况下接受国家/地区代码，但这会做任何事情并且可以在没有特定坐标的情况下使用它吗？
更糟糕的是，我们的服务器位于爱尔兰（亚马逊云），这似乎无助于我们对非国家/地区特定域的区域检测。
感谢任何帮助，
干杯，
保罗
I have a service that is offered in multiple countries on the same domain. It is structured using virtual folders for each country, for example:
www.example.com/uk
www.example.com/usa
www.example.com/france
Previously we used separate domains for this purpose:
www.example.co.uk
www.example.us
www.example.fr
but were advised to collect all rank together on one domain and so made the change (301 redirects) losing some rank. Now it seems it is very difficult to target the search results for the relevant countries (e.g. get results into www.google.fr). Is there a way to tell Google's Webmaster Tools which region each of these 'sites' exists within? It seems there is only an option for sub-domains and tlds!?
We could move again to sub-domains where this is possible, for example:
uk.example.com
usa.example.com
france.example.com
but another 301 redirect would be a pain in the arse and lose more rank!
Is there a solution using headers (e.g. Content-language), metas (<meta name="language" content="fr">) or tags (<html lang="fr">) I could try?
Geotagging individual pages is also possible:
http://en.wikipedia.org/wiki/Geotagging#HTML_pages
And the spec seems to allow for geo.region to accept a country code if the region code is unknown, but would this do anything and can it be used without specific coordinates?
To make matters worse our servers are in Ireland (Amazon Cloud) and it would seem that that doesn't help our regional detection on none country specific domains.
Any help is appreciated,
Cheers,
Paul
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Google 网站管理员工具允许您验证文件夹（例如，site.com/fr/）并为该文件夹设置特定的地理定位。这是对谷歌应如何对结果进行分类/排名/包含结果的“强烈提示”，并且通常足以让事情朝着正确的方向发展。
显然这只是谷歌的情况，所以查看页面信号也很重要。正如您所概述的，HTML 标记中的特定语言标记是一个积极的信号（尤其是在 Bing 的情况下，众所周知，Bing 非常重视 lang 属性）。
从非技术角度来看，从匹配的 TLD 或特定语言的内容获取链接可能有助于强化信号。
确保您的所有其余设置和页面元素都正确，因为多地理位置和/或多语言 SEO 可能会带来很多陷阱！
我建议您阅读 www.seomoz.org；他们有一个很棒的问答部分，以及大量积压的文章，其中包括一些关于这个主题的文章。
Google Webmaster Tools allows you to verify a folder (e.g., site.com/fr/) and set specific geo-targeting for that folder. This is a 'strong hint' to Google on how they should classify/rank/include results, and will generally be sufficient to get things moving in the right direction.
Obviously this is only the case for Google, so it's important to look at on-page signals, too. Specific language markup in the HTML tag, as you've outlined, is a positive signal (and especially so in the case of Bing, who're known to weight lang attributes heavily).
From a non-technical perspective, gaining links from matched TLDs or language-specific content may help reinforce signals.
Make sure that you get all the rest of your setup and on-page elements spot on, as multi-geo and/or multi-lingual SEO can come with an awful lot of pitfalls!
I'd recommend doing some reading over at www.seomoz.org; they have a fantastic Q&A section, as well as an extensive backlog of articles including a number on this topic.