使用 adwords api 管理广告的费用

发布于 2024-11-29 12:50:34 字数 513 浏览 1 评论 0原文

在深入研究之前,我试图找出使用 AdWords API 的成本 - 因为我不认为在设置代码上花费大量预算却发现运行成本太高有什么乐趣。

场景:

  • 列出项目,
  • 我们有许多广告系列,总共有大约 50,000 个关键字,
  • 我们希望尽可能自动地管理这些关键字(这本质上意味着获取有关关键字的当前信息、关键字的设置状态 - 如果需要则暂停它们- 和管理出价)

基本上,这意味着查询 API 服务以获取所有广告组的信息,根据需要更新特定广告或关键字。

我对 http://code.google.com/apis/adwords 的阅读是否正确/docs/ratesheet.html 表示获取关键字信息的费用为每个关键字 1 个单位,这意味着获取信息的最低支出为 50,000 个单位?有没有一种选择不会像没有明天一样吸走单位?

I'm trying to find out what using the AdWords API costs before digging into it - as I don't see the fun in blowing a budget on getting code to set up only to find it's too expensive to run.

The scenario:

  • List item
  • we've got a number of campaigns with a total of about 50,000 keywords
  • we want to manage these keywords as automatic as possible (which essentially means getting current info about the keywords, settings status for keywords - pausing them if needed - and managing bids)

Basically, this means querying the API service for info on all adgroups, updating specific ads or keywords as needed.

Am I correct in reading the http://code.google.com/apis/adwords/docs/ratesheet.html to mean that getting info for keywords is 1 unit per keyword, meaning a minimum spend of 50,000 units to get the info? Is there an option that doesn't suck up units like there's no tomorrow?

如果你对这篇内容有疑问,欢迎到本站社区发帖提问 参与讨论,获取更多帮助,或者扫码二维码加入 Web 技术交流群。

扫码二维码加入Web技术交流群

发布评论

需要 登录 才能够评论, 你可以免费 注册 一个本站的账号。

评论(2

方圜几里 2024-12-06 12:50:34

仅供参考,谷歌首选定价已停用。他们免费提供具有两个访问级别的 API。

根据我们听到的反馈,并鼓励持续创新,
从 3 月 1 日开始,我们将免费向开发者提供 AdWords API,
2013 年。Adwords API 首选定价将停用。

未来,API 访问将分为两个级别:基本和
标准。默认情况下提供基本访问权限,最多允许 10,000 个
每天的操作次数。合格的人员可以使用标准访问权限
开发者并且没有每日操作限制。无论是基本的还是
标准访问权限,AdWords API 使用无需付费。

如需了解详情 http://googleadsdeveloper.blogspot.in/ 2013/01/new-simplified-adwords-api-pricing.html

FYI google preferred pricing is retired .. they are providing api for free with two levels of access.

Based on feedback we've heard, and to encourage continued innovation,
we are making AdWords API usage free for developers, starting March 1,
2013. Adwords API preferred pricing will be retired.

Going forward, there will be two levels of API access: Basic and
standard. Basic access is provided by default and allows up to 10,000
operations per day. Standard access is available to qualified
developers and has no daily limit on operations. With either basic or
standard access, there will be no charges for AdWords API usage.

for more info http://googleadsdeveloper.blogspot.in/2013/01/new-simplified-adwords-api-pricing.html

聊慰 2024-12-06 12:50:34

从 Google 得到了答案 - http://groups.google.com/group/adwords-api/browse_thread/thread/03992636b7dc99ce/0816836f826cbd1d?lnk=raot#0816836f826cbd1d

使用 AdGroupCriterionService 检索 50000 个关键字将花费您 50000
API 单位按照费率表。相反,您可以使用关键字性能
报告以提取您的关键字及其统计信息。您可以创建一份报告
定义400个单位并每日下载报告;报告下载
不会花费您任何 API 单位。更新状态和预算会产生费用
API 单位,但这些成本很可能会较低,因为您可能不会
每天更新50000个关键词。

所以肯定有更好的方法来查询数据

Got an answer from Google - http://groups.google.com/group/adwords-api/browse_thread/thread/03992636b7dc99ce/0816836f826cbd1d?lnk=raot#0816836f826cbd1d

Retrieving 50000 keywords using AdGroupCriterionService will cost you 50000
API units as per the rate sheet. Instead, you can use a keyword performance
report to pull your keywords and their stats. You can create one report
definition for 400 units and download the report daily; report download
won't cost you any API units. Updating the status and budgets will cost you
API units, but chances are that those costs are lesser since you may not
update 50000 keywords every day.

So there's definitely a better way to query the data

~没有更多了~
我们使用 Cookies 和其他技术来定制您的体验包括您的登录状态等。通过阅读我们的 隐私政策 了解更多相关信息。 单击 接受 或继续使用网站,即表示您同意使用 Cookies 和您的相关数据。
原文