谷歌 AdWords API
我只是有一个简单的问题，想看看 Google Adwords API 是否可以实现这一点，或者是否有更好的解决方案/服务可供我使用。
我们需要做的是每月生成一份包含一些统计数据的 Google Adwords 报告。我们需要报告自动提取以下内容：
- 点击次数
- 成本
- 平均广告位置
- 点击次数最多的 5 个关键词
然后，它还应该比较上个月的表现，然后提供过去 6 个月活动的图表。
这一切可能吗？我正在等待我公司的 adwords 登录，这样我就可以进去请求密钥并使用它，但与此同时我只是想问问并看看你们的想法。这样的事情是困难还是非常简单？是否已经有一项服务可以做类似的事情？这将适用于 100 多个帐户。
你们有什么推荐？
I just have a quick question to see if this is possible with the Google Adwords API or if there is a better solution / service out there that I could use.
What we need to do is generate a Google Adwords report each month with some statistics. We need the report to automatically pull the following things:
- # of clicks
- Cost
- Average Ad Position
- Top 5 Keywords Clicked
Then, it should also compare how it did from the previous month and then provide a graph of the past 6 months activity.
Is this all possible? I am waiting for the adwords login from my company so I can go in and request the key and play around with it but in the mean time I just wanted to ask and see what you guys think. Is something like this difficult or pretty straight forward? Is there maybe a service already out there that does something like this? This will be for over 100 accounts.
What do you guys recommend?
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所有这些都可以使用 API 实现，但 API 可能有点过头了。 AdWords 中的自动报告功能非常可定制，您可以定期生成报告，并通过电子邮件将您提到的数据发送给您。
您可以在此处找到有关设置的信息：http ://adwords.google.com/support/aw/bin/answer.py?hl=zh-CN&answer=12299
我曾经有很多 Python 脚本，可以从早期生成各种漂亮的图表广告词API。直到几年后，我才意识到自动化报告可以做到这一切，甚至更多。
All of this is possible using the API but the API may be overkill. The automated reporting features in Adwords are very customisable and you can have them generated at regular intervals and emailed to you with the data you mention.
You can find info on setting them up here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=12299
I used to have a number of python scripts that would generate all sorts of pretty graphs from the early Adwords API. It wasn't until a few years later I realised the automated reports could do it all and much more.
尝试 AdWords 脚本。有了这些，您可以编写一段 30 行的 Javascript，让它将输出和图表转储到 Google 电子表格中，并每月自动执行一次，同时通过电子邮件向您发送相关信息。他们在网站上有一些教程，做的事情非常相似。
Try AdWords Scripts. With those, you could write a 30-line piece of Javascript, have it dump the output and graphs into a Google spreadsheet, and automatically execute once a month while emailing you about it. They have a few tutorials on the website that do very similar things.