电子商务分析目标 - 优秀候选人
除了明显的结账目标之外,电子商务网站上 Google Analytics(分析)目标的最佳候选者是什么。
我正在努力想任何事情。
Aside from the obvious checkout goal - what would be good candidates for Google Analytics goals on an e-commerce site.
I am struggling of think of any.
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当然,这在很大程度上取决于您的电子商务网站的功能。但我脑海中浮现出以下几点:
最后一个很有趣。当然,如果您在结帐时设置了目标并有一个漂亮的漏斗可视化,则可以免费获得。但是,将目标分配给您知道很多用户离开渠道的特定步骤,可以帮助您细分和分析这些人。只需按完成该目标但未完成结账目标的用户进行细分。
Of course it would depend a lot on your ecommerce site features. But here comes a couple that pop from my mind:
This last one is intersting. Of course if you setup a goal on the checkout and have a nice funnel viz, you can get that for free. But assigning a goal to a particular step that you know a lot of users leave the funnel, can help you segment and analyze this guys. Just segment by users who completed that goal, and did not complete the checkout goal.