如何深入了解 Google Analytics 自定义事件数据?
人们使用什么来挖掘 Google Analytics 数据?
例如,我有一个网页,用于跟踪其上的自定义事件。我想跟踪几个指标:
1)该页面上的用户至少成功调用一次该事件的百分比是多少?
2)如何查看用户在页面上(或在会话中,等等)时调用事件的次数,例如:
0 times -> 800 visitors
1 times -> 200 visitors
2 times -> 150 visitors
etc
理想情况下,我会定期将此数据通过电子邮件发送给我基础,也许还有第二部分的图表。建议?
What do people use to dig in to Google Analytics data?
For example, I have a web page that tracks a custom event on it. I'd like to track a couple metrics:
1) What percent of users on that page successfully call the event at least once?
2) How do I see a bucket of the number of times a user called the event while they're on the page (or in a session, whatever), such as:
0 times -> 800 visitors
1 times -> 200 visitors
2 times -> 150 visitors
etc
Ideally I'd get this data emailed to me on a regular basis, maybe with a chart for the second part. Suggestions?
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假设该事件是视频播放。
您必须跟踪用户播放了多少视频。为此,创建一个包含该编号的会话 cookie,并在每次视频播放时递增该编号。
然后,您可以触发 CustomVariable(页面范围)来发送用户在该页面执行的事件数。
像这样的事情:
http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._setCustomVar
这应该会给你一个不错的报告
Let's say that the event is a Video Play.
You must keep track of how many videos the user played. For that create a session cookie with that number, and increment it at each video play.
Then you can fire a CustomVariable (Page Scoped) to send the number of events the user performed at that page.
Something like this:
http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._setCustomVar
That should get you a nice report