Google Conversions - 使用 cookie 跟踪转化销售
我们目前正在使用 Google 转化跟踪和 Google Analytics，但希望实施一种方法来跟踪已知转化的实际销售额。
我最初的想法是在用户完成付款时检查特定的 cookie，如果找到，则将 OrderID 和 ConversionCode 保存到数据库中。当然，当我发现 Web 服务器实际上无法访问 cookie 进行转换时，这个想法就被点燃了。
我的下一个想法是每当写入谷歌转换 cookie 时保存我自己的 cookie。该 cookie 将包含一个唯一的 ID，这将使我的第一个想法再次可用。
有人认为这个想法有什么重大问题吗？有没有一种我不知道的更有效的方法？我对 Google 工具（以及一般的 cookie）还很陌生，所以我可能会错过一些东西。
We are currently using Google Conversion tracking as well as Google Analytics, but would like to implement a way to track actual sales from known conversions.
My original idea was to check for a specific cookie when the user finalizes their payment, and if it's found, save the OrderID and ConversionCode to a database. This idea went up in flames, of course, when I found out that the web server cannot actually access the cookies for conversions.
My next idea is to save my own cookie whenever the google conversion cookie is written. The cookie would contain a unique ID, which would make my first idea usable again.
Does anyone see any significant issues with this idea? Is there a more effective way of doing this that I don't know about? I'm still very new to Google tools (and cookies in general), so I could be missing something.
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您可以通过跟踪代码中的
google_conversion_value变量设置订单价值。这显然对 OrderID 跟踪没有帮助，但应该对您的归因模型有帮助。更多详情请参见：http://adwords.google .com/support/aw/bin/answer.py?hl=zh-CN&answer=86277
You can set the order value via the
google_conversion_valuevar in the tracking code. This obviously doesn't help with OrderID tracking, but should help you with your attribution model.Further details here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=86277