在 Google Analytics 的内容深入分析中跟踪文件夹的会话
我们的网站有几千个页面,正在使用 GA。我被要求找出我们网站上最受欢迎的内容,这听起来很容易,但我深入了解了它。
我们有许多不同的数据库连接到该网站以获取信息。一个列出了我们的企业名录中列出的企业,另一个列出了埋葬在我们墓地中的人员的墓地记录。另一个是财产数据。每个数据库都包含数千条记录。
如果您正在进行一些家庭研究,您可能会坐下来使用墓地搜索并查找许多不同的姓名、搜索记录等。在一次会话中,您可能会查看 100 条记录,但您只是一个人。在您的会话中,您不得访问企业目录或查找任何财产数据。
其他访问者可以访问并在他们的会话中搜索企业并找到信息并关闭他们的会话。如果我们有另外 10 个人做同样的事情并搜索业务然后离开,这将意味着业务目录比公墓数据库更受欢迎,因为有 11 个人(访问者/会话)使用过它,而只有一个人使用过它墓地。
显然,这是一个非常简单的示例,因为网站上还有其他页面只是内容。您单击链接,查看内容,也许单击另一个链接等...
如果我执行内容深入报告,它将显示墓地文件夹非常受欢迎,因为会话查看了 100 个页面。这是一种误导,因为这只是一个人。
那么......我如何根据访问者而不是页面浏览量对现有数据进行内容报告?理想情况下按文件夹,因为我们的大部分内容都分解到它自己的文件夹中。
这听起来很容易,但我似乎找不到任何相关信息。
谢谢!
We are using GA for our site which has a few thousand pages. I have been asked to find out the most popular content on our site which sounds easy until I get deeper into it.
We have a number of different databases connected to the site for information. One lists business' listed in our Business Directory, another lists cemetery records for people buried in our cemeteries. Another is property data. Each of these databases contain thousands of records.
If you were doing some family research, you may sit down and use the cemetery search and look up a number of different names, search records, etc. In one session, you may view 100 records, but you are just one person. In your session, you may not visit the business directory or look up any property data.
Another visitor may visit and in their session, search for a business and find the information and close their session. If we have 10 other people do the same thing and search for business' and then leave, that would mean that the Business Directory is more popular than the Cemetery database because 11 people (visitors/sessions) have used it where only one person has used the Cemetery.
Obviously this is a very simple example because there are other pages on the site that are just content. You click on the link, see the content, maybe click on another link etc...
If I do a Content Drilldown report it will show that the cemetery folder is massively popular because the session viewed 100 pages. This is misleading because it was just one person.
So..... How can I do content reports on my existing data based on visitor and not so much of pageview? Ideally by folder because most of our content is broken up into it's own folder.
It sounds easy but I can't seem to find any info on it.
Thanks!
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如果您拥有的只是基本的全局编码,那么获得您想要的东西并非不可能,但是您将不得不做一些手动工作......但是您可以做的一件事是创建一个自定义报告,例如使用
维度:
维度>内容>>页面
指标:
指标>网站使用情况>唯一身份访问者
指标>网站使用情况>访问量
因此,手工劳动来了...页面维度与内容向下钻取页面维度不同。它不会根据 URL 创建部分的可向下钻取的层次结构。因此,对于此报告,它在顶层显示每个唯一的 URL。
从那里,您可以为每个网站部分添加过滤器。我假设由于内容深入报告适合您,因此您的部分在顶层看起来像这样...
所以在自定义报告中,您将过滤“/cemeteries/”,然后获取总数,然后将过滤器更改为“/business/”获取总数,清洗冲洗并重复所有部分。
实际上,如果您熟悉 Excel,那么作为替代方案,采用自定义报告并将其导出到 Excel,然后通过“/”将页面列拆分为单独的列,然后进行筛选/分组/求和可能会更容易/无论从那里开始。
总的来说,理想情况下,您可以使用自定义编码来使事情变得更容易并将事情保留在 GA 内。您可以填充自定义变量或触发事件(或两者)在您的网页上,传递网站部分或事件等内容就像当用户访问您网站的某个部分并在自定义报告中对其进行切片和切块时。在某种程度上,甚至可以通过开箱即用的内容深入分析报告来实现“深入分析”效果。
If all you have is the basic global coding, it's not impossible to get what you're looking for, but you're gonna have to do some manual work...but one thing you can do is create a custom report and for instance use
Dimension:
Dimensions > Content > Page
Metrics:
Metrics > Site Usage > Unique Visitors
Metrics > Site Usage > Visits
So here comes the manual labor... the Page dimension is not like the Content drill-down Page dimension. It does not create drill-down-able hierarchies of your sections, based on the URL. So for this report, it shows each unique URL on the top level.
From there, you can add a filter for each site section..I'm assuming since the content drill-down report works for you, that your sections look something like this on a top level...
So in the custom report, you would filter for "/cemeteries/" and then get the totals, then change filter to "/business/" get the totals, wash rinse and repeat for all your sections.
Actually, if you know your way around excel, it would probably be easier as an alternative to take the custom report and export it to excel and then split up the page column into individual columns by the "/" and then filter/group/sum/whatever from there.
Overall, ideally what you can do to make it easier and keep things within GA is to make use of custom coding. You can populate custom variables or trigger events (or both) on your pages, passing things like site sections, or events like when a user goes to a section of your site, and do your slicing and dicing with them, in the custom reports. To a degree, it is even possible to achieve that "drilldown" effect from the out-of-the-box content-drilldown report.