有没有一种简单的方法可以在 Google Analytics 中跟踪页面链接位置?
我只是想知道用户是否通过左侧导航、顶部导航、底部导航、条目正文等进行点击。 此 Omniture 插件。我用谷歌搜索了一下,但我的谷歌搜索措辞一定不正确。
I just want to be able to know if a user is clicking via the left nav, top nav, bottom nav, entry body, etc. The equivalent functionality of this Omniture plugin. I googled around but I must not be phrasing my Google searches correctly.
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您正在寻找的术语是“clickmap”。无论如何,GA 没有内置跟踪功能,但您可以使用 事件跟踪。
总体原则是每当单击链接时就触发事件,传递一些值。由于您只需要基本信息(用户点击页面的哪个区域,分为几个部分),因此您基本上只需对所有链接执行以下操作:
“clickmap”将是主要类别,并且对所有链接具有相同的值您的链接和“左侧导航”将替换为页面的指定区域。
您当然可以将其硬编码到所有链接中,但希望您的 html 编码得足够好,使其更加编程化,例如,使用像 jQuery 这样的框架将其动态附加到 X 区域中的所有链接。
The term you are looking for is "clickmap". Anyways, GA doesn't have built-in tracking for this but you can imitate it easy enough with event tracking.
The overall principle is to trigger an event, passing some values, whenever a link is clicked. Since you are just wanting basic information (what area of the page user clicks on, divided in sections), you would essentially just do the following for all your links:
'clickmap' would be the main category and would be the same value for all your links, and 'left nav' would be replaced with the designated area of the page.
You can of course hardcode it into all of your links but hopefully your html is coded well enough to be more programmatic about it, like for instance, use a framework like jQuery to dynamically append it to all the links in X area.