先做导航,再做内容的网站仍然是错误的吗?
我知道所有经典的 SEO 文章都有一章讲述内容优先于其他任何内容(例如导航)的重要性,并建议我们实施最疯狂的 CSS 黑客,只是为了确保我们的内容优先于其他任何内容。
另一方面,我真的很想开始在我的新项目中使用网格系统,而我喜欢的网格系统不支持逆序,就像 960.gs 那样。所以这意味着我的 HTML 需要有这样的结构:
<div header>
<div vertical-nav>
<div middle>
<div horizontal-nav>
<div content>
</div>
<div footer>
我的问题是 Google 真的那么愚蠢,不弄清楚这样的事情吗?我的意思是,该公司可能拥有地球上最智能的算法……我们真的需要仅仅因为我们认为这样可以让谷歌更轻松地阅读我们的网站吗?我自然认为好的元标签、标题和 URL 更为重要;但我不是这个领域的专家。
如果meta、title和URL实现得很好,具有上述结构的网站是否可以获得良好的SEO效果?
I know all the classical SEO articles have a chapter about how important it is to have the content before anything else (like navigation), and recommends us to implement the craziest CSS hacks, just to be sure that our content is before anything else.
On the other hand I'd really like to start using grid systems for my new project, and the grid system I like doesn't support reverse order, like how 960.gs does. So it means that my HTML needs to have a structure like this:
<div header>
<div vertical-nav>
<div middle>
<div horizontal-nav>
<div content>
</div>
<div footer>
My question is that is Google really that stupid not to figure out things like this? I mean that company has maybe the most intelligent algorithms on Earth... Do we really need to hack our websites just because we think it makes it easier for Google to read it? I'd naturally think that good meta tags, titles and URLs are much more important; but I'm not an expert on this field.
Does a website with the structure above could get good SEO results, supposing meta, title and URL is implemented well?
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没有人能以一种或另一种方式明确地证明,谷歌可能也不会告诉你,但一旦你超越了基础知识,SEO 就几乎是巫术了。
只要确保你有一个有趣的网站,能够获得有机的深度链接,你的公关就会上升。
链接和关键字密度/关键字研究是最重要的 SEO 技巧。如果您正在争夺这样一个竞争激烈的关键字,您需要担心微观优化,也许您应该沿着长尾方向努力一点(迈阿密的自由砖瓦匠而不是自由砖瓦匠)?
No one will ever prove difinitively one way or the other, and Google likely won't tell, but SEO is pretty much voodoo once you get beyond the basics.
Just make sure you have an interesting website that will gain organic deep links, and your PR will rise.
Links and keyword density/keyword research are the most important SEO tips. If you're vying for such a hotly contested keyword that you need to worry about micro optimizations, maybe you should work your way down the long tail a little bit (freelance brickmason in miami rather than freelance brickmason)?
我已经测试过这个(使用CSS绝对定位),专门为了回答这个问题。
我的发现是,将导航移至内容下方确实略微影响分配给主要导航链接的公平性。但是,它对内容或页面的排名没有可衡量的影响。
这是在一个相对较小的网站(<1000 个页面)上完成的,当时主页 PR 为 6。我还没有在更大的网站上测试过它,但认为这样做没有什么价值。
在更大的网站(超过 1000 万页,主页 PR 为 8)上测试了其他导航更改后,我可以告诉您内容不是国王,而是女王 - 网站架构才是国王(但我们都知道没有女王的国王永远不会统治) ):)
I've tested this (using CSS absolute positioning), specifically to answer that question.
My findings were that moving the navigation below the content did marginally affect the equity assigned to the main navigational links. However, it had no measurable impact to rankings of the content or pages.
This was done on a relatively small site (<1000 pages) with a homepage PR of 6 at the time. I've yet to test it on larger sites, but see little value in doing so.
Having tested other navigational changes on much larger sites (10m+ pages with homepage PR of 8), i can tell you that content is NOT king, it's queen - site architecture is King (but we all know how a king with out the queen never rules) :)
听起来您可能对正在建立的 51 区站点感兴趣(如果您还没有):
http://area51.stackexchange.com/proposals/1/white-hat- seo?referrer=sSvHQ-Cm3Lk1
就我个人而言,我认为网站的结构并不重要。
对我来说,内容为王,正确使用元标签在帮助正确索引页面方面发挥着重要作用;不仅是谷歌,还有所有其他搜索引擎。
链接在内容之前或通过的顺序并不重要,反之亦然。
Sounds like you might be interested in an area 51 site that is being set up (if you havent already):
http://area51.stackexchange.com/proposals/1/white-hat-seo?referrer=sSvHQ-Cm3Lk1
Personally, I think it doesn't matter how your site is structured.
For me the content is king and using meta tags correctly play an important role in helping to index your pages properly; not only with Google, but with all the other search engines out there.
The ordering your links before content or via-versa shouldn't matter.
现在很多讨论都是关于谷歌分段页面和以不同方式对待部分的。例如菜单、页脚、主要内容、侧边栏。这表明它们远远超出了“先到先得”的老问题。
HTML5 还引入了新的语义方式来指示这些部分。
A lot of chatter now is about Google segmenting pages and treating sections differently. Such as menus, footers, main content, side bars. This indicates they are way beyond the old issue that what comes first is most important.
HTML5 also introduces new semantic ways to indicate those sections.