如何阻止跳出率操纵

发布于 2024-10-18 06:53:08 字数 170 浏览 2 评论 0原文

使用谷歌分析,我开始注意到我的一个网站发生了某种垃圾邮件/攻击/跳出率操纵行为。本质上,同一用户每天都会有大量点击相同的长尾关键词,这些关键词总是立即跳出页面。这种情况已经持续一个多月了。我的问题是:是否有任何方法可以跟踪此用户/IP 并阻止他们访问该网站,或者我可以使用任何其他技术来防止其影响我的跳出率并扰乱我的分析数据?

Using Google analytics I have started noticing some sort of spam/attack/bounce rate manipulation happening with one of my sites. Essentially, there are a large number of daily hits from the same user, searching for the same long tail keyword, that always immediately bounces out of the page. This has been going on for over a month. My question is this: is there any way to track this user/ip and block them from the site, or any other technique that I could use to keep this from affecting my bounce rate and messing with my analytics data?

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一场春暖 2024-10-25 06:53:09

鉴于您使用Google Analytics标记了您的问题,我假设您的问题是针对识别这种虚假流量,以便您可以防止它污染您的网络指标,而不是如何实际停止违规活动。无论如何,我的问题只是针对前者。

您无需参考服务器活动日志或向生产数据流添加节点,只需在 Google Analytics 中即可完成此操作。

在“分析设置”面板中,单击“过滤器管理器”,然后在文本框中输入该过滤器的名称。

过滤器字段将为主机名,单击此按钮后,您将看到一个文本框,您可以在其中输入主机名模式。因此您可以输入如下内容:

^somedomain.com$

这种方法的好处是,它将根据 GA 中已提供给您的信息(主机名)进行工作,该信息是来自可疑来源的每个页面浏览的属性。

Given that you tagged your question with Google Analytics, i assume that your question is directed to identifying this false traffic so you can prevent it from contaminating your web metrics--rather than how to actually stop the offending activity. In any event, my question is only directed to the former.

Rather than having to refer to your server activity logs, or adding a node to your production data flow, you can do this solely from within Google Analytics.

From the Analytics Settings Panel, click Filter Manager, then enter a name for this filter in the text box.

The filter field will be Hostname, and once you click this you'll see a textbox in which you enter a pattern for the hostname. so you would enter something like this:

^somedomain.com$

The benefits of this approach is that it will work based on information already made available to you in GA--the Hostname, which is an attribute of every pageview from the suspicious source.

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