给定一个名词，确定“性别”的最佳方法是什么？
我的任务是确定广告适合男性还是女性。 确定这一点的最佳方法是什么？
这些词看起来像这样：
Cheetos
Coca Cola
Nike
Ferrari
24
Arrested Development
Transformers
Nestle
American Eagle
对于每个词，我想知道它是否与男性或女性更相关。它不一定是正确的。我知道很难判断“nike”是否适合男性或女性。任何方法都可以帮助我集思广益。
I'm given the task of determining whether an advertisement is suited for male or female.
What's the best way of determining this?
The words looks like this:
Cheetos
Coca Cola
Nike
Ferrari
24
Arrested Development
Transformers
Nestle
American Eagle
For each word, I'd like to know if it's more associated to male or female. It doesn't have to be correct. I know it's hard to tell if "nike" is suited towards male or female. Just any methodology would help me brainstorm.
如果你对这篇内容有疑问，欢迎到本站社区发帖提问 参与讨论，获取更多帮助，或者扫码二维码加入 Web 技术交流群。
绑定邮箱获取回复消息
由于您还没有绑定你的真实邮箱，如果其他用户或者作者回复了您的评论，将不能在第一时间通知您！
发布评论
评论（1）
测试这些类型的关联非常困难，我怀疑如果不进行实际研究就无法做到这一点。然而，如果你愿意，你应该看看“内隐联想测试”。您可以在这里找到它的演示：
http://www.understandprejudice.org/iat/index2。 htm
这是包含更多信息的维基百科页面。
http://en.wikipedia.org/wiki/Implicit_Association_Test
这是有争议的，但至少有一些有证据表明它是衡量无意识偏见的可靠工具。
对于使用此类研究来撰写广告，我会有一些道德疑虑。但我倾向于认真对待你的问题；我会让你自己考虑道德影响。
Testing for these kinds of associations is very difficult, and I doubt you could do it without doing actual research. However, if you're up for it, you should look into the "Implicit Association Test." You can find a demonstration of it here:
http://www.understandingprejudice.org/iat/index2.htm
Here's a Wikipedia page with more information.
http://en.wikipedia.org/wiki/Implicit_Association_Test
It's controversial, but there's at least some evidence that it is a reliable tool for measuring unconscious bias.
I would have some ethical qualms about using this kind of research for writing advertisements. But I'm inclined to take your question seriously; I'll leave you to consider the ethical implications on your own.