跳出率是(Google)搜索引擎的一个因素吗?

发布于 2024-10-13 04:40:22 字数 250 浏览 6 评论 0原文

我相信有人(可能是竞争对手)正在试图操纵我的一个网站的跳出率。因此,我试图弄清楚这是否对搜索引擎排名有任何影响,并采取适当的措施。

我读过对此的不同意见,但在任何地方都找不到明确的


编辑:如果答案是肯定的,我希望谷歌将重复的跳出(来自同一用户)视为其跳出率计算算法中的附加变量。否则,任何人都可以将机器人设置为每 x 分钟反弹一次。

I believe someone (perhaps a competitor) is trying to manipulate the bouncing rate of one of my sites. So I'm trying to figure out if this has any impact on search engine ranking, and take appropriate action.

I have read mixed opinions about this, but couldn't find a definitive Yes or No anywhere.


Edit: If the answer is yes, I hope Google considers repeated bounces (coming from the same user) as an additional variable in their bouncing rate calculation algorithm. Otherwise, anyone could set a bot to bounce every x minutes.

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贩梦商人 2024-10-20 04:40:22

引用这篇文章

Google 能够通过 Google 工具栏和 Google Analytics 收集跳出率。此外,谷歌还可以测量同一用户访问其搜索引擎的时间间隔,并且可以使用谷歌Chrome浏览器来测量用户的完整冲浪行为。
上个月,一位网站管理员进行了一项测试,结果显示,由于跳出率发生显着变化,排名发生了显着变化。该测试并不是很有结论,但谷歌很可能确实使用跳出率作为排名因素。
谷歌可能不会单独使用跳出率,但与其他因素结合起来,它可能会对排名产生影响。例如,Google 可以测量有多少人在访问您的网页后开始对同一主题进行新搜索。这表明您的网站不适合所选关键字。

Quoting this article.

Google has the ability to collect the bounce rate with the Google toolbar and Google Analytics. In addition, Google can measure the time between visits to their search engine by the same user and they can use the Google Chrome browser to measure the complete surfing behavior of users.
Last month, a webmaster performed a test that showed a significant ranking change as a result of a significant bounce rate change. The test is not very conclusive but chances are that Google really uses the bounce rate as a ranking factor.
The bounce rate alone might not be used by Google but combined with other factors, it could have an effect on the rankings. For example, Google could measure how many people start a new search for the same topic after visiting your web page. That would be an indicator that your website is not suitable for the chosen keyword.

遮了一弯 2024-10-20 04:40:22

跳出率对于 SEO 很重要,越低越好。那家伙是否​​只是访问您的网站并将其关闭然后重复?如果是的话,谷歌通常可以识别不自然的行为。此外,要么他必须整天坐着做这件事,要么你的网站需要有非常低的访问者数量,他才能影响你。

Bounce rate is important for SEO, the lower the better. Is that guy just going to your site and close it and then repeat ? If yes than usually Google can identify behavior which is unnatural. Also either he has to sit all day and do this, or your site needs to have a really low visitor count for him to be able to affect you.

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