拥有移动网站和/或 iPhone 应用程序是否会影响主网站的流量
我们有一位客户对开发 iPhone 应用程序和新闻网站的移动友好版本表现出浓厚的兴趣。
他们唯一担心的是，由于人们通过应用程序/移动网站访问内容，当前网站的流量是否会受到影响，因为这会对广告产生影响。
我们认为，如果没有适合移动设备的网站/iPhone 应用程序，您可能会面临将访问者流失到竞争对手的风险，而理想的情况是访问者在上下班时使用应用程序和移动网站，然后在办公桌/家里等时访问主网站。
无论如何，我们对移动应用程序对主网站访问量影响的任何可用统计数据或人们的经验非常感兴趣。
We have a client who has expressed a strong interest in developing both an iPhone app and a mobile friendly version of their news website.
Their only concern is whether traffic to the current website will take a hit due to people accessing the content via the app / mobile site as this would have an impact on advertising.
We feel by not having the mobile friendly website / iPhone app you risk losing visitors to competitors that do with the ideal scenario being visitors using the app and mobile site when commuting and then visiting the main website when at their desk / home etc.
Anyway we would be very interested in any available statistics or peoples experiences on the impact mobile applications have on visitor traffic to the main website.
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如果不了解更多关于客户的信息，就不可能做出这样的判断，因为这在很大程度上取决于网站的性质——例如，所讨论的“新闻”是否与移动中的人们特别相关。
也就是说，我不太明白这里的问题是什么，因为任何“丢失”的流量都只会使用不同的途径来访问客户的内容，而所有这些内容都可以被跟踪。 （移动网站仍然会有流量日志，如果 iPhone 应用程序从远程服务器加载数据，同样如此。）在维持广告收入方面，您可以在 iPhone 应用程序中使用 Apple 的 iAd 系统，并且没有理由不能不要继续在网站的任何移动版本上使用传统广告，尽管考虑到当今智能手机的功能，我个人质疑是否真的需要专门的移动版本。
另一方面，如果创建一个专用的移动网站和 iPhone 应用程序等在经济上是否明智（或者实际上是否有商业理由），那么这是一个不同的问题，但我怀疑（就像许多人一样） ）客户可能只是想要一个 iPhone 应用程序来获得所谓的声望，而不是有任何真正的好处。
It's impossible to say without knowing more about the client, as a lot of this will depend on the nature of the site - if for example the "news" in question is particularly relevant to people on the move.
That said, I don't quite get what the issue is here, as any "lost" traffic will simply be using a different avenue to access your client's content, all of which can be tracked anyway. (The mobile site will still have traffic logs and likewise if the iPhone app loads data from a remote server.) In terms of maintaining the advertising revenue, you could for example use Apple's iAd system in the iPhone app and there's no reason why you couldn't continue to use traditional advertising on any mobile version of the web site, although I'd personally question whether there's any real need for a dedicated mobile version in the first place bearing the mind the capabilities of smart phones these days.
On the other hand, if it's a case of whether or not it's financially advisable (or indeed if there's a business case) to create a dedicated mobile site and iPhone app, etc. then that's a different issue, but I suspect that (like many) the client probably just wants an iPhone app for the supposed cachet rather than there being any real benefit.