There are lots of things you can do SEO wise. However nothing is guaranteed to work. You only can do your very best to make sure search engines can index your site.
I'll sum some things up:
Use good heading on your page (<h1> <h2> etc).
Add the h1 of your page to the title of the page.
Build a nice url. For example if you have a menu called Information with a submenu called About us. Build you url something like /information/about-us. And let the About us page have a h1 and title of About us.
You can use meta keywords on your page, however be carefull that you don't use too many of them. Say max. 20. And make sure your keywords are also in the content of the page. And make sure they are relevant.
Add a breadcrumb path to your pages.
Create a HTML sitemap.
Create a XML sitemap and place this in the root of your website and call it sitemap.xml
Don't put keywords in alt texts of images. Instead use to alt text to place a description of the image (e.g. what it represents).
Don't use images for texts (I f you need custom fonts use @font-face instead).
Don't have more URL pointing to the same pages.
Place important keywords in the content of the page.
If pages are getting a different url do a 301 redirect to the new url from the ´old´ url to keep the page ranking.
There are more things you can do, however I think you can start working on this for now :)
Do not put keywords in your alt tags. How would you feel if you were using a screen reader and every time you got to an image it started screaming "artist, science residencies, collaborations, genetic laboratories, moving image, sound, photography"
SEO isn't hard.
Up to date page content that is updated often
A clear title that should match your h1 tag
Clean markup using words that match your title and h1. (meaning your content should have to do with what you've titled it).
Yeah, meta keywords are kind of dead in the water, due to abuse. I understand meta description doesn't do much either as far as ranking...but a good description can entice searchers to actually choose your page if it appears in the rankings.
Focus on building a semantically beautiful web page: the Title gives a succinct, accurate description of what the page is about, the page is built with clear structure (good use of h1 and h2 tags, for instance), and the content actually has content.
But that's just on-page optimization. To really get a boost in SEO, you'll need to get some links to your page from other reputable pages on the internet.
On-site SEO is the easy part, including a navigation hierarchy that search engines understand, sensible use of h1, h2, etc. and HTML tags in general, and targeting single webpages to deliver answers to specific questions.
But on-site SEO has more to do with making your website search-engine readable. It doesn't have much of an impact on actual rankings granted that you have the basics down and you aren't negatively impacting your rankings by appearing spammy.
Actually climbing the search engine results mostly has to do with other websites pointing back to your website. That's the basic concept of how search engines know how trustworthy and relevant your website is. To learn more about this, look up the general concept of getting "backlinks".
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您可以明智地做很多事情。然而，没有什么能保证有效。您只能尽最大努力确保搜索引擎可以索引您的网站。
我总结一些事情：
在页面上使用良好的标题（
等）。将页面的 h1 添加到页面标题。
建立一个漂亮的网址。例如，如果您有一个名为“信息”的菜单，其中包含一个名为“关于我们”的子菜单。建立您的网址，例如 /information/about-us。让“关于我们”页面有一个 h1 和“关于我们”标题。
您可以在页面上使用元关键字，但请注意不要使用太多。说最大。 20.并确保您的关键字也在页面内容中。并确保它们是相关的。
向您的页面添加面包屑路径。
创建 HTML 站点地图。
创建一个 XML 站点地图，并将其放置在网站的根目录中，并将其命名为 sitemap.xml
不要将关键字放在图像的替代文本中。而是使用替代文本来放置图像的描述（例如它代表什么）。
不要使用图像作为文本（如果您需要自定义字体，请使用@font-face）。
没有更多的 URL 指向相同的页面。
在页面内容中放置重要的关键字。
如果页面获取不同的 url，请从“旧”url 执行 301 重定向到新 url，以保持页面排名。
您可以做更多的事情，但是我认为您现在可以开始处理这个:)
There are lots of things you can do SEO wise. However nothing is guaranteed to work. You only can do your very best to make sure search engines can index your site.
I'll sum some things up:
Use good heading on your page (
<h1> <h2>etc).Add the h1 of your page to the title of the page.
Build a nice url. For example if you have a menu called Information with a submenu called About us. Build you url something like /information/about-us. And let the About us page have a h1 and title of About us.
You can use meta keywords on your page, however be carefull that you don't use too many of them. Say max. 20. And make sure your keywords are also in the content of the page. And make sure they are relevant.
Add a breadcrumb path to your pages.
Create a HTML sitemap.
Create a XML sitemap and place this in the root of your website and call it sitemap.xml
Don't put keywords in alt texts of images. Instead use to alt text to place a description of the image (e.g. what it represents).
Don't use images for texts (I f you need custom fonts use @font-face instead).
Don't have more URL pointing to the same pages.
Place important keywords in the content of the page.
If pages are getting a different url do a 301 redirect to the new url from the ´old´ url to keep the page ranking.
There are more things you can do, however I think you can start working on this for now :)
请勿将关键字放入替代标签中。如果您使用屏幕阅读器，每次看到图像时它都会尖叫“艺术家、科学驻场、合作、基因实验室、动态图像、声音、摄影”，您会有什么感觉
？很难。
Do not put keywords in your alt tags. How would you feel if you were using a screen reader and every time you got to an image it started screaming "artist, science residencies, collaborations, genetic laboratories, moving image, sound, photography"
SEO isn't hard.
是的，由于滥用，元关键字有点死在水中。我知道元描述对于排名也没有多大作用...但是一个好的描述可以吸引搜索者实际选择您的页面（如果它出现在排名中）。
专注于构建语义优美的网页：标题简洁、准确地描述了页面的内容，页面结构清晰（例如，很好地使用了 h1 和 h2 标签），内容确实有内容。
但这只是页面优化。要真正提高搜索引擎优化，您需要从互联网上其他信誉良好的页面获取一些指向您页面的链接。
SEOmoz 上有一本很好的入门书。
Yeah, meta keywords are kind of dead in the water, due to abuse. I understand meta description doesn't do much either as far as ranking...but a good description can entice searchers to actually choose your page if it appears in the rankings.
Focus on building a semantically beautiful web page: the Title gives a succinct, accurate description of what the page is about, the page is built with clear structure (good use of h1 and h2 tags, for instance), and the content actually has content.
But that's just on-page optimization. To really get a boost in SEO, you'll need to get some links to your page from other reputable pages on the internet.
There's a nice primer at SEOmoz.
现场 SEO 是最简单的部分，包括搜索引擎理解的导航层次结构、合理使用 h1、h2 等和 HTML 标签，以及针对单个网页来提供特定问题的答案。
但现场搜索引擎优化更多的是让你的网站搜索引擎可读。它不会对实际排名产生太大影响，因为您已经掌握了基础知识，并且不会因出现垃圾邮件而对您的排名产生负面影响。
实际上，搜索引擎结果的攀升主要与其他网站指向您的网站有关。这是搜索引擎如何了解您的网站的可信度和相关性的基本概念。要了解更多信息，请查找获取“反向链接”的一般概念。
On-site SEO is the easy part, including a navigation hierarchy that search engines understand, sensible use of h1, h2, etc. and HTML tags in general, and targeting single webpages to deliver answers to specific questions.
But on-site SEO has more to do with making your website search-engine readable. It doesn't have much of an impact on actual rankings granted that you have the basics down and you aren't negatively impacting your rankings by appearing spammy.
Actually climbing the search engine results mostly has to do with other websites pointing back to your website. That's the basic concept of how search engines know how trustworthy and relevant your website is. To learn more about this, look up the general concept of getting "backlinks".