You can only use the Version Release Control on app updates. It is not available for the first version of your app since you already have the ability to control when your first version goes live, using the Availability Date setting within Rights and Pricing.
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我认为他们最近没有改变这一点：
有道理吗？
I don't think they changed this recently:
Make sense?
您必须在应用程序屏幕的“权利和定价”部分中设置“可用日期”。
You must set Availability Date in the Rights and Pricing section from the app screen.
应用程序的可用性可在应用程序摘要中的“权利和定价”部分的“可用日期”中进行编辑。
Availability of an app is edited in the Availability Date in the Rights and Pricing section when in the summary of your app.