First off, this is really a question for Apple or your lawyers or accountants, not SO. But that said:
The basic reason your real name shows up in the iTunes store for an individual account is that when you're selling on the app store, you are a legal entity (sole proprietor), and unless you have some sort of company structure, the sale of the app is an exchange between the customer and you. This has tax and legal implications which are different than if you were a company. Apple's goal is not to out your "personal name", but to be clear about the entity relationship.
Forming an company (in the US, an LLC is easy, inexpensive, and works well for this) is the quickest way of creating a new entity to sell against. You may be able to file some sort of simpler "doing-business-as" papers to operate a sole proprietorship by another name, but that's dependent on local laws, and would offer none of the (scant but real) legal protection an LLC could offer you in the case of, say, a lawsuit.
(Even as an individual, you can provide a "company" name, which is what shows up in places besides the copyright and seller field. But I assume you already know this.)
My recommendation is this: if you're just testing the waters, or doing hobby projects, selling under your own name is fine-- it doesn't influence people's purchasing decisions. If you're making a go of it as a real business, filing for an LLC is a simple and smart step anyways.
IIRC this is not allowed as your name will be required for payment and tax purposes.
The only way to not show up under your real name is to have a company. If you look in the app store, you will see apps developed by individuals have the person's name attached to it.
Of course, last time I looked at this it was a few years ago, so it may have changed since.
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首先，这确实是苹果公司或你的律师或会计师的问题，而不是这样。但话虽如此：
您的真实姓名出现在个人帐户的 iTunes 商店中的基本原因是，当您在应用商店上销售时，您是一个法人实体（独资经营者），并且除非您有某种公司结构，否则应用程序的销售是客户和您之间的交换。这会产生与公司不同的税务和法律影响。苹果的目标不是说出你的“个人姓名”，而是明确实体关系。
成立一家公司（在美国，有限责任公司既简单又便宜，而且效果很好）是创建新实体进行销售的最快方式。您也许可以提交某种更简单的“做生意”文件，以其他名称经营独资企业，但这取决于当地法律，并且不会提供有限责任公司可以提供的（很少但真正的）法律保护在诉讼等情况下向您提供建议。
（即使作为个人，您也可以提供“公司”名称，这是在版权和卖方字段之外的地方显示的名称。但我假设您已经知道这一点。）
我的建议是：如果您只是测试水，或者做业余爱好项目，以自己的名义销售都可以——它不会影响人们的购买决定。如果您打算将其作为一项真正的业务来开展，那么申请有限责任公司无论如何都是一个简单而明智的步骤。
First off, this is really a question for Apple or your lawyers or accountants, not SO. But that said:
The basic reason your real name shows up in the iTunes store for an individual account is that when you're selling on the app store, you are a legal entity (sole proprietor), and unless you have some sort of company structure, the sale of the app is an exchange between the customer and you. This has tax and legal implications which are different than if you were a company. Apple's goal is not to out your "personal name", but to be clear about the entity relationship.
Forming an company (in the US, an LLC is easy, inexpensive, and works well for this) is the quickest way of creating a new entity to sell against. You may be able to file some sort of simpler "doing-business-as" papers to operate a sole proprietorship by another name, but that's dependent on local laws, and would offer none of the (scant but real) legal protection an LLC could offer you in the case of, say, a lawsuit.
(Even as an individual, you can provide a "company" name, which is what shows up in places besides the copyright and seller field. But I assume you already know this.)
My recommendation is this: if you're just testing the waters, or doing hobby projects, selling under your own name is fine-- it doesn't influence people's purchasing decisions. If you're making a go of it as a real business, filing for an LLC is a simple and smart step anyways.
当我成为一名 iPhone 开发人员时，我也有和你同样的问题。我联系了苹果公司，被告知我必须：
1）使用我的真实姓名；或
2) 使用我拥有的有限责任公司的名称。
When I became an iPhone Developer, I had the very same question as you did. I contacted Apple and was told that I had to either:
1) Use my real name; or
2) Use the name a LLC that I owned.
IIRC 这是不允许的，因为付款和纳税时需要您的姓名。
不以真实姓名出现的唯一方法就是拥有一家公司。如果您查看应用程序商店，您会看到由个人开发的应用程序附有该人的名字。
当然，我上次看到这个是几年前的事了，所以从那以后它可能已经改变了。
IIRC this is not allowed as your name will be required for payment and tax purposes.
The only way to not show up under your real name is to have a company. If you look in the app store, you will see apps developed by individuals have the person's name attached to it.
Of course, last time I looked at this it was a few years ago, so it may have changed since.