Easy to create variations on the fly, though only A/B, not MVT.
Simple WYSIWYG test design, on the fly.
Real time data.
Retroactive goals
With regex/head matching for experiments, you can set the experiment to work on dynamic pages.
You can set a Google Analytics custom variable for the experiment that will pass the variation the end user sees as a custom variable. (It even allows you to set what slot you want it to use.)
The test variations are basically just jQuery manipulations of the DOM, so if you know a little jQuery, it's very easy to extend its capabilties even further than the very generous WYSIWYG GUI.
Installation is easy: You only need to include a single script tag, one time, on any experiment or goal page.
I have found Adobe Test&Target to have all the features you need. It is very easy to create experiments, add variations, and conversion goals. You can easily inject JQuery snippets to create new variations, click Save, and the test is running in production.
I have no idea how much it costs, but I'm guessing it is not cheap.
Now Google Website Optimizer killed multivariate testing in new version (Google Analytics Content Experiments) we launched Convert Experiments on Convert.com for people that look for a GWO alternative with MVT
Yes I am Founder of Convert Insights, the company behind this tool... Dennis
Re your update: I have tried both GWO and Optimizely, and I'd go with Optimizely every time.
You say you wish it worked a little more like GWO - if you want, instead of manipulating the elements of the design using their GUI, you can just redirect each variant to a different URL:
You can also try VWO. It does MVT as well as A/B testing and is also a good tool. Optimizely is easier to use though so you might want to evaluate both for your scenario.
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您应该查看Optimizely。
You should take a look at Optimizely.
我发现 Adobe Test&Target 具有您需要的所有功能。创建实验、添加变体和转化目标非常容易。您可以轻松注入 JQuery 片段来创建新的变体，单击“保存”，测试就会在生产中运行。
我不知道它要花多少钱，但我猜它不便宜。
I have found Adobe Test&Target to have all the features you need. It is very easy to create experiments, add variations, and conversion goals. You can easily inject JQuery snippets to create new variations, click Save, and the test is running in production.
I have no idea how much it costs, but I'm guessing it is not cheap.
现在，Google 网站优化工具在新版本（Google Analytics 内容实验）中取消了多变量测试，我们推出了转换实验 是的
，我是 Convert Insights 的创始人，该工具背后的公司...
丹尼斯
Now Google Website Optimizer killed multivariate testing in new version (Google Analytics Content Experiments) we launched Convert Experiments on Convert.com for people that look for a GWO alternative with MVT
Yes I am Founder of Convert Insights, the company behind this tool...
Dennis
回复您的更新：我已经尝试过 GWO 和 Optimizely，而且我每次都会选择 Optimizely。
你说你希望它的工作方式更像 GWO - 如果你愿意，你可以将每个变体重定向到不同的 URL，而不是使用 GUI 来操作设计元素
： optimizely.com/hc/en-us/articles/200040675" rel="nofollow">https://help.optimizely.com/hc/en-us/articles/200040675
Re your update: I have tried both GWO and Optimizely, and I'd go with Optimizely every time.
You say you wish it worked a little more like GWO - if you want, instead of manipulating the elements of the design using their GUI, you can just redirect each variant to a different URL:
https://help.optimizely.com/hc/en-us/articles/200040675
还有一些其他工具可以执行 A/B 和 MVT。不是免费的，但您可以亲自检查一下：Omniture、Webtrends Optimize、SiteSpect。
希望这有帮助！
There are a few other tools which do A/B and MVT. Aren't free, but check them out for yourself: Omniture, Webtrends Optimize, SiteSpect.
Hope this helps!
您还可以尝试 VWO。它可以进行 MVT 以及 A/B 测试，也是一个很好的工具。不过 Optimizely 更容易使用，因此您可能需要针对您的场景评估两者。
You can also try VWO. It does MVT as well as A/B testing and is also a good tool. Optimizely is easier to use though so you might want to evaluate both for your scenario.