Google AdWords 用户转化未显示

发布于 2024-10-01 10:46:57 字数 396 浏览 7 评论 0原文

我正在运行 AdWords 广告系列,但我在使用转化跟踪代码时遇到了问题。基本上,我相信我知道问题是什么,但只是不知道如何解决它。当用户注册该网站时,他们必须填写注册表。填写注册表后,他们将转到 PayPal 进行付款。

一旦他们在 PayPal 上付款,用户就会返回网站并收到“感谢您注册的消息”。在此页面(“感谢您注册消息”)页面上,我在页面底部的 结束标记之前安装了 Google AdWords 转化跟踪代码。但由于某种原因,我的 AdWords 帐户中没有显示转化数据。

我认为发生这种情况的原因是用户离开网站前往 PayPal 结帐,然后返回我们的网站。我们知道用户来自我们的在线 AdWords 广告系列,但我们希望在报告中看到这些数据。是否需要在转化跟踪代码中添加/更改设置或某些内容才能使其正常工作?

I am running an AdWords campaign and I am having trouble with the conversion tracking code. Basically, I believe I know what the problem is but just do not know how to fix it. When a user signs up for the website, they have to fill out the registration form. After they fill out the registration form, it will take them to PayPal where they have to make their payment.

Once they make their payment on PayPal, the user is returned back to the website and greeted with a "Thank You for Registering Message". On this page, the "Thank You for Registering Message" page, I have the Google AdWords conversion tracking code installed at the bottom of the page before the closing </body> tag. For some reason though, in my AdWords account, the conversion data does not show up.

The reason I believe this is happening is because the user is leaving the website to checkout at PayPal and is then returned to our website. We know that the users are coming from our online AdWords campaigns but we would like to see this data in our reports. Is there a setting or something that needs to be added/changed to the conversion tracking code to get this to work?

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仅一夜美梦 2024-10-08 10:46:57

当您向 PayPal 提供“谢谢”页面链接时,请尝试将 utm_nooverride=1 参数添加到 URL。这应该告诉 Google Analytics 不要将推荐归功于 PayPal,而是将转化归因于其来源的原始渠道(在本例中为 AdWords)

示例:http://example.com/purchase/thankyou。 html?utm_nooverride=1

When you provide your "thank you" page link to PayPal, try adding the utm_nooverride=1 parameter to the URL. This should tell Google Analytics not to give PayPal credit for the referral, but rather attribute the conversion to the original channel that it came from (in this case AdWords)

Example: http://example.com/purchase/thankyou.html?utm_nooverride=1

欢你一世 2024-10-08 10:46:57

您需要从 Google 分析设置中排除 Paypal 主机,否则它会被视为“推荐”。
设置/属性/排除主机。

You need to exclude the paypal host from your google analytics settings, otherwise it si considered as the "referral".
settings / property / exclude hosts.

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