Google 网站优化工具验证
嘿大家。我正在尝试在页面上运行多变体测试,并且只是想问一个有关验证的简单问题。由于网站的规模和访问者的数量,我们将仅对部分用户进行测试(尽管测试将在所有访问者访问的同一页面上运行)。显然,在 GWO 中无法设置这一点,因此我们希望采用一些技巧。这就是我的想法。
假设我们只想向喜欢蛋糕的访问者展示此测试(假设我们有一个神奇的公式来确定哪些用户喜欢蛋糕,哪些用户不喜欢)。我正在考虑使用一些 if / then 条件。原因是,如前所述,我们只想向少数用户展示实验,因此只跟踪少数用户的转化(我们向所有用户显示相同的测试页面/转化页面。这成为一个问题,因为众所周知,Google 不喜欢蛋糕,因此他们的跟踪器不会看到并验证我们的脚本,因此这里有两个问题:
我如何让 GWO 验证这样的脚本?选项,并上传一个静态页面,其中包含与我将在实时网站上使用的相同标签,以便 Google 可以看到一切都已就位并正确标记?
我可以吗 ?使用一些简单的 if / then 语句来细分我向谁展示测试,正如我之前所说,我正在测试(在本示例中)某人是否喜欢蛋糕 - 如果您不喜欢蛋糕,您将看不到该实验。 - 您只会看到正常的站点。如果您确实喜欢蛋糕,则会运行实验,您会看到变化。
显然,有了这个,我需要进行全面检查。考虑到以下逻辑,页面上的某些内容会起作用吗?或者您认为我遇到了哪些问题?
在测试页面上:
if (userlikescake) {
output javascript control script (and at end of file do tracking script)
}
然后在页面部分上采用类似的逻辑,遵循以下内容:
if (userlikescake) {
output javascript page sections scripts
} else {
output standard website section
}
然后在转换页面上,输出类似于我在测试页面上使用的内容,以确保转换页面仅在显示访问者时才计算转换实验脚本。
抱歉,这篇文章很长,而且有多个问题 - 确实需要一些帮助。如果需要更多信息,请告诉我。
Hey all. I'm attempting to run a multi-variant test on a page, and just have a quick question on validation. Due to the size of the site, and the volume of visitors, we are going to segment the test to only a portion of our users (though the test will be run on the same page that ALL visitors go to). Obviously there is no way to set this in GWO, so we are hoping to employ some tricks. Here is what I'm thinking.
Say we only want to show this test to visitors who like cake (let's pretend we have a magic formula to determine which users like cake, and which don't). I was thinking of employing some if / then conditionals. Reason being, as stated earlier, we only want to show the experiment to a handful of users, and thus only track conversions from a handful of users (we are showing the same test page / conversion page to all users. This becomes an issue since as we all know, Google does not like cake, and thus their tracker will not see and validate our scripts. So two issues here:
How would I get GWO to validate a script like this? Can I simply use the offline validation option, and upload a static page that has the same tags in it that I will use on the live site, so that Google can see everything is in place and tagged properly?
Can I use some simple if / then statements to segment who I show the test to. As I said before, I'm testing (in this example) whether somebody likes cake - If you don't like cake, you won't see the experiment - you will simply see the normal site. If you do like cake, the experiment will be run, and you will see variations.
Obviously with this in place, I would need to do checks across the board. Would something on the page given the following logic work? Or what kind of issues can you see me running into?
On the test page:
if (userlikescake) {
output javascript control script (and at end of file do tracking script)
}
then employ similar logic on the page sections, following something like:
if (userlikescake) {
output javascript page sections scripts
} else {
output standard website section
}
And then on the conversion page, output something similar to what I employed on the test page to ensure the conversion page only counts a conversion if the visitor was shown the experiment script.
Sorry for the long post, and multiple question - Could really use some help. Please let me know if any more information is required.
如果你对这篇内容有疑问,欢迎到本站社区发帖提问 参与讨论,获取更多帮助,或者扫码二维码加入 Web 技术交流群。
绑定邮箱获取回复消息
由于您还没有绑定你的真实邮箱,如果其他用户或者作者回复了您的评论,将不能在第一时间通知您!
发布评论
评论(1)
实际上,在 GWO 中,您可以控制向您展示测试的访问者的百分比。该设置的标签类似于“通过此实验发送的总流量:”。您应该使用它来将测试的暴露限制在总流量的子集内。
Actually, within GWO you can control the % of your visitors that you expose the test to. The setting is labeled something like "Total traffic sent through this experiment:". That is what you should use to limit the exposure of your test to a subset of your total traffic.