为 Google Analytics 和 Omniture 生成链接

发布于 2024-09-16 06:53:48 字数 579 浏览 8 评论 0原文

我正在尝试为 Google Analytics 和 Omniture 构建 URL。

GA 非常简单,可以使用 http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

Campaign Source: *   (referrer: google, citysearch, newsletter4)
Campaign Medium: *   (marketing medium: cpc, banner, email)
Campaign Term:   (identify the paid keywords)
Campaign Content:    (use to differentiate ads)
Campaign Name*:

有人知道 Omniture 链接是如何构建的吗?他们支持这种 URL 吗?

I am trying to build URLs for Google Analytics and Omniture.

GA is simple enough, and those URLs can be built using http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

Campaign Source: *   (referrer: google, citysearch, newsletter4)
Campaign Medium: *   (marketing medium: cpc, banner, email)
Campaign Term:   (identify the paid keywords)
Campaign Content:    (use to differentiate ads)
Campaign Name*:

Does anyone know how Omniture links are constructed? Do they support this kind of URL?

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甜警司 2024-09-23 06:53:48

Omniture 不会从 GA 等 URL 获取预定义的 var=value 参数。

不过,您可以做的是使用omnture 的 s.getQueryParam() 插件来获取该 GA 工具生成的相同参数,并将它们放入 s.prop 和/或 s.eVar 变量中。

Omniture does not grab predefined var=value params from a URL like GA.

What you can do though is use omniture's s.getQueryParam() plugin to grab the same parameters generated by that GA tool, and put them in s.prop and/or s.eVar variables.

初见你 2024-09-23 06:53:48

基本的 Omniture 活动跟踪基于 s.campaign 参数,然后可以使用 SAINT 工具重新定义(分类)该参数。 “cid”(默认)URL 参数仅采用一个值,默认情况下是一个流水号,然后使用 SAINT 进行分类。可以使用插件来获取值,例如推荐使用 getQueryParam()。

我不建议在此方面过多使用 prop 或 eVar 变量,因为如果没有 DataWarehouse 或 Discover,您就无法真正在一个段中使用其中的多个变量(最多 2 个),这使得使用 5 个参数变得毫无用处。

SAINT工具与活动参数一起非常强大,应该足以满足基本需求。

The basic Omniture campaign tracking is based on the s.campaign parameter, which can be then re-defined (classified) using the SAINT tool. The "cid" (default) URL parameter only takes one value, by default a running number, which is then classified with SAINT. Fetching the value can be done with a plug-in, such as getQueryParam(), which is recommended.

I don't recommend using prop or eVar variables too much on this, since without DataWarehouse or Discover you can't really use several of them in a segment (max. 2) and this makes using 5 parameters quite useless.

The SAINT tool together with the campaign parameter is quite powerful and should be enough for basic needs.

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