BREW:为什么有人关心它了?

发布于 2024-09-15 19:23:14 字数 241 浏览 7 评论 0原文

我知道移动开发有多种可能的平台。不过,我很想知道您能告诉我有关 Qualcomm BREW 的什么信息吗?为什么现在还有人关心它?我的意思是,有了 J2ME 的可移植性(中高级设备中对 J2ME 的兴趣肯定正在消亡)、Android Market 和 Appstore,怎么可能还有人通过 BREW 应用程序获利呢?事实上,我找不到任何有关 BREW 未来的最新文章。

知道我听起来很无知,这就是我问的原因。

谢谢!

I am aware of the variety of possible platforms for mobile development. However, I pretty much wonder what you can tell me about Qualcomm's BREW? Why does anyone care for it anymore? I mean, with J2ME's portability (the interest in J2ME must surely be dying in the middle-high class devices), Android Market and Appstore, how could anyone still make profit with BREW apps? The fact is that I could not find any recent article about BREW's future.

I know I sound ignorant and that is the very reason why I ask.

Thanks!

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埋葬我深情 2024-09-22 19:23:14

我认为这很大程度上取决于你们的市场。

例如,在英国,我相信市场上只有 1 款 BREW 手机,而且可以说没有人听说过 BREW。手机制造商和供应商拒绝向BREW开发人员提供任何技术支持,并在设备的第二个版本中删除了一些BREW开发人员功能。 (我说的是“3”发布的 Skype 手机。)

在日本,BREW 仍然相当流行,KDDI(三大运营商之一)发货的许多/大部分手机都支持 BREW - 尽管这通常是BREW 4,而几乎所有其他地区仍在 BREW 3.x 上,并且似乎不太可能迁移到 BREW 4,这主要是由于 BREW 4 上的高通内部政治。

我不知道任何售后市场 BREW 应用程序在日语中的表现如何市场,但肯定有一些人靠向 OEM 销售 BREW 应用程序以预装到手机上过上体面的生活(这种方法也意味着您不必经过 True Brew 测试,尽管您仍然需要经过任何 OEM/运营商测试)。

然而,Android 在这两个市场都有很大的影响力,iPhone 也是如此。两者都拥有更好的应用程序商店(比 BREW 和 J2ME 都好),并且通常进入门槛较低。

BREW 手机(一般而言)比 Android 或 iPhone 手机便宜,并且通常是规格较低的设备,通常没有触摸屏,并且屏幕通常小得多。 (尽管 Android 正在慢慢转向较低规格的设备。)

以上内容总体上是相当事实的,我认为您也在征求意见:我的意见是,BREW 在发布时确实非常新颖,并且在一些地区获得了广泛的市场份额,并且确实拥有相当完善的基础设施来将应用程序安装到手机上。但从很多方面来说,它现在已经很过时了,因为它是一个相当封闭的系统,对于新手来说很难获得吸引力,而且操作系统本身并不能提供与 Android 或 iPhone(或其他操作系统)相媲美的体验。 iOS 设备)。鉴于我预计它不会真正吸引任何新的开发人员,但周围有一群人已经了解该平台并将继续从中赚钱,尽管它现在确实在下降,因为它未能在iphone 和 iphone 也是如此安卓现在都有了。

I think it's going to depend on a lot on your markets.

For example, in the UK I believe there's exactly 1 BREW handset available on the market, and it's fairly true to say that no one has even heard of BREW. The handset manufacturer and supplier refuse to provide any technical support to BREW developers, and removed some of the BREW developer functionality in the second revision of the device. (I'm talking about the Skype handsets released by '3'.)

In Japan, BREW is still quite popular, with many/most of the handsets shipped by KDDI (one of the top 3 carriers) supporting BREW - though this is generally BREW 4, whereas pretty much every other geography is still on BREW 3.x and seems unlikely to migrate to BREW 4 due mainly to internal Qualcomm politics over BREW 4.

I don't know how well any after market BREW apps do in the Japanese market, but certainly there's a few people around who make a decent living off selling BREW apps to the OEMs to preload onto the phones (this approach also means you don't have to go through True Brew Testing, though you still have to go through any OEM/Carrier testing).

However, Android has a big presence in both markets, as does the iphone. Both have much better app stores (than both BREW and J2ME), and generally lower barriers to entry.

BREW handsets are (as a generalisation) cheaper than android or iphone handsets and are generally lower spec devices, often without touch screens, and often with much smaller screens. (Though Android is slowly moving to lower spec devices.)

The above is generally fairly factual, I think you're also asking for an opinion: My opinion would be that BREW, when it was released, was really quite novel, and did in some geographies achieve a wide market share, and did have quite well setup infrastructure for getting apps onto the phone. In many ways it is quite old fashioned now though, as it is quite a closed system that is difficult for newcomers to gain traction in, and the OS itself doesn't provide an experience that's on a par with Android or the iphone (or other iOS devices). Given that I expect it's not really gaining any new developers, but there are a set of people around that already know the platform and will continue to make money from it, though it's really in a decline now, as it failed to achieve mainstream popularity in the same way iphone & android now have.

带刺的爱情 2024-09-22 19:23:14

BREW 的新版本(称为 BrewMP)最近推出 - AT&T 选择它是因为其价格较低手机,因此它将引起更多开发者的兴趣。

一般来说,Android 手机的“预算版本”仍在 400 美元左右徘徊,没有补贴,因此存在对价格更低的智能手机的需求 - 或者,对于那些签订合同的人来说,为那些较少使用手机的人提供免费手机(就我个人而言,我的每月的手机账单仅为 25 美元,所以我的手机提供商没有为我提供任何补贴 - 他们开始为每月支付 50 美元以上的人提供补贴。世界上大多数人至少在未来几年内都买不起智能手机,而且“功能手机”类别中功能较弱的手机每年销量达数亿台。

我认为,BrewMP 的卖点是智能手机的大部分功能(通常预装良好的浏览器/电子邮件/社交、第 3 方应用程序、允许控制手机的几乎所有功能的大量 API、开发人员的 SDK 和模拟器)它可以在低规格(因此更便宜)的手机上运行良好,而 Android 会让人感觉非常局促。

(免责声明:我是从事 BrewMP 工作的 Qualcomm 员工。这是我个人的观点,绝不反映 Qualcomm 的官方立场。)

The new version of BREW, called BrewMP, was recently launched - and AT&T has chosen it for their lower-priced phones, so it's going to get more developer interest.

In general, with "budget versions" of Android handsets still hovering around $400 mark unsubsidized, there's a demand for smarter phones at lower prices - or, for those on contract, free phones for people who use their phone less (personally, my monthly cellphone bill is mere $25, so my cellular provider doesn't have any subsidies for me - they begin for people who pay $50+/month). Most people in the world will not be able to afford a smartphone for at least another few years, and it's less powerful phones in the "feature phone" class that sell in hundreds of millions every year.

The selling point of BrewMP, I believe, is a large chunk of smartphone functionality (good browser/email/social usually preinstalled, 3rd party apps, large set of APIs allowing control over almost any feature of the phone, SDK and simulator for developers) that is available and runs well on lower-spec (and therefore cheaper) phones where Android would feel very cramped.

(Disclaimer: I'm a Qualcomm employee working on BrewMP. This is my personal opinion and in no way reflects official Qualcomm position.)

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