我的客户非常痴迷于分析数据。他希望探索最微小的细节，以最大限度地提高打开率、点击率和转化率。虽然这并没有什么错，但是为了获得更好的性能而牺牲可用性和网站的设计吗？他会使用一个看起来丑陋的红色按钮，只是因为它的性能比适合网站主题的按钮要好。
这是正确的做法吗？你们有什么建议？
谢谢！
My client is really obsessive about analytic data. He wants to explore the tiniest details to maximize his open, click, and conversion rates. While theres nothing wrong in that, but sacrificing usability and the site's design in order to achieve better performance? He'd use an ugly looking red button only because it performs better than what fits the theme of the site.
Is it the right thing to do? What do you guys suggest?
Thanks!
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如果他痴迷于转化跟踪，那么您可能正在使用 Google 网站优化工具之类的工具。
使用这样的工具，您可以使用 a/b 甚至多变量测试来尝试所有可能的解决方案。
如果你正在使用这样的工具，你可以提出几个“好”的设计来证明更好或更漂亮的设计可以提高他的销售业绩。
当我们谈论提高转化率时，我倾向于牺牲设计。如果我的客户做得太过分了。我经常建议（并收费）第二个网站，与第一个网站竞争。像这样，您可以在每个站点上使用不同的策略。
由于这个网站非常注重技术，像这样的问题可能会在“在线营销”论坛上得到更多答案，例如搜索引擎圆桌会议、DigiPoint 或 站长世界
If he is obsessive with conversion tracking, you are probably using a tool like Google Website Optimizer.
Using tools like this give you the possibility to try all possible solutions using a/b or even Multivariable testing.
If you are using tools like this, you can propose several "nice" designs to prove that a better or prettier design can ameliorate his sales performance.
I tend to go pretty far when sacrificing design, when we are talking about improving conversion rates. If my customers are taking it too far. I often propose (and charge) a second site, competing with the first one. Like this you can use different strategies on each site.
As this website is quite technically oriented, question like this might get more answers on "online marketing" forums like Search Engine Roundtable, DigiPoint or Webmasterworld
许多研究都提供了类似的统计数据，例如包含“免费”一词的下载链接将被更频繁地点击。
您的客户可能更感兴趣的是赚更多的钱，而不是制作一个“艺术”/“美丽”的网站，在创建网站时，您必须了解您的客户需求，作为专业人士，我被迫设计/编码许多我没有的解决方案个人喜欢，但这些对客户来说是完美的。
要建立链接，您要问的是“如果我是汽车卖家，有人想买一辆红色汽车，但我讨厌红色，我必须做什么？”，我认为这个问题很容易回答；）
Many studies offer great statistics like those, for example a download link containing the word "free" will be clicked way more often.
Your client may be interested more in making more money than making a "artistic"/"beautifull" website, when creating a website you must understand your customer needs, as a professional I've been forced to design/code many solution I did not personnaly like, but those were perfect for the customer.
To make a link, what you are asking is "If I am a car seller and someone want to buy a red car but I HATE red, what must I do?", the question is pretty simple to answer I think ;)
这是一个相当开放式的问题，目前还没有简单的解决方案。
有一些初创公司试图通过您所描述的问题获利，但在创建本文时它们还没有可用。
我遇到的方法之一大致是基于集中式分析平台，该平台可以提取、存储和挖掘特定客户和目标群体的数据。网站的呈现基于可更换的组件。它们的内容和（在某种程度上）安排基于平台的反馈，并在用户访问网站时动态生成。
如果他对此很着迷，你可以说服他连接其中一个。
This is a rather open ended question with no easy solution yet.
There are some startups that try to monetise on the problem that you are describing, they were not available when this post was created though.
One of the approach I've encountered is roughly based on a centralised analytics platform that would extract, store and mine and data for specific customers and target groups. The presentation of the website is based on replaceable components. Their content and (to some extend) arrangement is based on the feedback from the platform and is generated dynamically when user accesses the site.
If he is obsessive about this, you could convince him to connect to one of those.