Omniture 和 Google Analytics 中的访问之间的差异
GA：«访问者的浏览器和特定网站之间的交互周期，当浏览器关闭或关闭时，或者当用户在该网站上处于不活动状态达指定时间时结束的时间。 »
Omniture ：“访问是一个术语，指的是访问者对网站的访问。当某人第一次查看您公司网站上的页面时，访问就开始了。它将继续 直到该人停止网站上的所有活动 30 分钟。例如，如果 当您登录 www.omniture.com 时，您将获得一次持续的访问实例 直到您有 30 分钟不活动，即您关闭了 浏览器或离开您的计算机。如果您超过 30 分钟没有活动， 然后您再次登录，则视为新访问。还有 SiteCatalyst 连续活动 12 小时后终止访问。»
在以下场景中： 用户查看一个页面，然后关闭浏览器一分钟，然后重新打开并返回到同一页面。
- GA：将此计为 2 次访问
- Ommiture：将此计为 1 次访问，因为浏览器未关闭更多不到30分钟！
这是正确的解释吗？
GA : « A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time. »
Omniture : «A visit is a term that refers to a visitor's access to a website. The visit begins when a person first views a page on your company's website. It will continue
until that person stops all activity on the site for 30 minutes. For example, if
you log in to www.omniture.com, you have one instance of a visit that will last
until you have incurred 30 minutes of inactivity, i.e. you have closed the
browser or left your computer. If you are inactive for more than 30 minutes,
and then you log on again, it is considered a new visit. SiteCatalyst also
terminates a visit after 12 hours of continuous activity.»
In the following scenario:
a user views a page then closes his browser for ONE minute before reopening and returning to that same page.
- GA: counts this as 2 visits
- Ommiture: counts this a 1 visit because the browser was not closed for more than 30 minutes !
Is this the correct interpretation ?
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根据这些列出的定义，这是正确的。
然而，根据我使用这两个工具的经验，GA 的计数方式与 Omniture 相同：也就是说，如果您关闭浏览器，重新打开它并再次点击该页面，它仍然将其视为同一次访问，只要 ping 到他们的服务器是在 30m 超时之前创建的。
但澄清一下，是的，“访问”是通过对工具服务器的请求来持久化的（来自 noscript 标签的图像请求或 js 生成的图像请求，或通过 API）。
另一件需要注意的事情是，如果您删除该工具设置的 cookie，它会将您视为新访问（和访客，尽管可能不是唯一访客，具体取决于工具）
According to those listed definitions, that is correct.
However in my experience of using both tools, GA counts it the same way as Omniture : that is, if you close your browser, reopen it and hit the page again, it still counts it as the same visit, as long as the ping to their server was made before the 30m timeout.
But to clarify, yes, "visits" are persisted by requests to the tool's server (the image request from the noscript tag or js generated image requests, or via an API).
And another thing to note is that if you delete the cookie(s) set by the tool, it will count you as a new visit (and visitor, though possibly not unique visitor, depending on the tool)
http://analytics.blogspot.com/2011 /08/update-to-sessions-in-google-analytics.html
http://analytics.blogspot.com/2011/08/update-to-sessions-in-google-analytics.html
除上述要点或差异外：
http://www.knowonlineadvertising .com/difference- Between/difference- Between-google-analytics-omniture/
Addition to above points or differences:
http://www.knowonlineadvertising.com/difference-between/difference-between-google-analytics-omniture/
接受的答案不再正确。 Google 不再统计访问量，而是统计会话数。根据 Google 的会话定义，其中一种方式是如果活动发生更改，会话就会关闭。是什么导致营销活动发生变化？
换句话说，如果我通过 Facebook 访问您的网站，关闭浏览器选项卡，然后在 30 分钟内通过搜索再次访问您的网站，我就创建了 2 次 GA 会话，但只创建了 1 次 Omniture 访问。
The accepted answer is no longer true. Google no longer has Visits, but rather Sessions. From Google's definition of a Session, it states that one of the way a session closes is if there is a change to a campaign. What causes a change to a campaign?
In other words, if I come to your site via Facebook, close the browser tab, and then come to your site again via search within 30 minutes, I've created 2 GA Sessions but only one Omniture Visit.