在用户离开我的域进行购买并返回后,使用谷歌分析跟踪用户

发布于 2024-09-11 07:24:05 字数 429 浏览 6 评论 0原文

我想跟踪用户在我的网站上进行购买时最初来自哪里,以便我知道哪些关键字更有利可图以及哪些网站最适合做广告。

一个例子是,用户在我的网站上使用我的谷歌分析跟踪代码,其中包含他们来自哪里的详细信息,然后决定升级。他们离开我的域名前往我的帐单人员 (2checkout) 完成购买并返回我的感谢页面。

我的感谢页面上有交易代码和分析代码,并且交易在 GA 中显示了正确的产品/金额,但是没有其他数据,在我的报告中,引用 URL 始终是我的账单或信用卡公司授权页面。

我可以手动连接哪个客户,方法是在他们第一次访问该网站时保存他们的推荐数据,然后在他们进行销售后进行匹配,但我希望它显示在我的 google adwords/分析帐户中,这样更容易操纵数据并查看趋势。

如果有人可以帮助我解决这个烦人的问题,我将非常感激,但我担心我最终可能会靠我创建的报告生活,然后手动将它们与广告词匹配:/

I would like to track where users originally came from when they make a purchase on my site so I know which keywords are more profitable and which websites are best for advertising.

an example is a user is on my site with my google analytics tracking code which has details of where they came from, and then decides to upgrade. they leave my domain to go to my biller (2checkout) complete the purchase and return to my thank you page.

I have transaction code and analytics code on my thank you page and the transactions are showing up with the correct product/amounts in GA however there is no other data and in my reports the referring url is always my biller or a credit card companies authorisation page.

i can manually connect which customer is which by saving their referring data when they first come to the site and then matching it up after they make a sale, but I would like it to show up in my google adwords / analytics account where it is easier to manipulate the data and see trends.

if anyone can help me with this annoying issue I would be vbery greatful, but I fear I may end up living off reports I create and then matching them up with adwords manually :/

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心安伴我暖 2024-09-18 07:24:05

您可以做的一件事是让点击事件触发自定义变量。当用户单击将他们带到您的帐单的任何链接时,使用您想要保留的信息(例如当前页面 URL、某些活动名称等)触发自定义变量。将自定义变量的范围指定为会话或访问,以便它与感谢页面关联。

http://code.google.com/apis/analytics/docs/ tracking/gaTrackingCustomVariables.html

另一种方法是进行广告系列跟踪:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55540

这与第一个建议的原则大致相同,但使用指定的 URL 参数。根据页面的实际编码方式,您可能需要使用广告系列代码推送虚拟页面视图:

http://www.google.com/support/analytics/bin/answer.py?hl=zh-CN&answer=55521

One thing you can do is have a click event trigger a custom variable. When the user clicks on whatever link that takes them to your biller, have the custom variable trigger with the information you want to carry over (like the current page URL, some campaign name, whatever). Specify the custom variable's scope as Session or Visit so that it get associated with the thank you page.

http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

An alternative is to do campaign tracking:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55540

That is more or less the same principle as the first suggestion, but with using specified URL parameters. Depending on how your pages are actually coded, you may need to push a virtual page view with the campaign code(s):

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55521

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