使用 Google Analytics 跟踪站外转化
我正在尝试跟踪我的 AdWords 广告系列直至最终转化。但是,转换是在异地的单独会话中进行的。许多转化都归因于该外部网站,而实际上,引荐来源实际上是 AdWords 广告系列。目前,Analytics(分析)只能正确捕获外部网站上大约 60% 的转化。
我通过在转换网站上放置一个 iframe 来实现这一点,并且 iframe 包含我的 Google Analytics 转换代码(我将该页面定义为目标)。
您知道如何将大约 40% 被错误归因于引荐网站的转化与正确的广告活动联系起来吗?
谢谢!
I'm trying to track my AdWords campaigns through to the final conversion. However, the conversion happens offsite, in a separate session. Many of the conversions are being attributed to that external site, where in reality, the referrer was really the AdWords campaign. Currently, Analytics is properly catching only about 60% of the conversions on the external site.
I've implemented this by placing an iframe on the conversion site, and the iframe contains my Google Analytics conversion code (I defined that page as the goal).
Do you know how to cause the ~40% of conversions that get incorrectly attributed to the referring site to be tied back to the correct ad campaign?
Thanks!
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了解跟踪多个域
Look into Tracking multiple domains