产品页面上的视频 - 电子商务

发布于 2024-09-10 23:23:44 字数 182 浏览 2 评论 0原文

找不到更好的地方来问这个问题,所以我希望你们能帮助我!

我需要在产品页面上集成产品视频。我见过有人将其添加到产品描述中,但我想知道是否有更好、更突出的方式来展示该视频。

它不可能是客户首先看到的东西,所以我必须将产品的图像保留在第一次展示上。

有什么提示吗?提前致谢。很抱歉,如果这不是提问的最佳地点!

Couldn't find a better place to ask this so I hope you guys can help me!

I need to integrate product videos on a product page. I've seen people adding it to the product description but I wonder if is there a better and more highlighted way to show this video.

It can't be the first thing the client sees, so I have to keep the product's image on first display.

Any hints? Thanks in advance. Sorry if this isn't the best place to ask!

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-残月青衣踏尘吟 2024-09-17 23:23:44

我是电子商务视频解决方案的社交媒体经理 http://Treepodia.com

我们专注于为电子商务网站提供简单的通过视频快速覆盖整个库存的解决方案有效 - 我们的客户包括ice.com、diamond.com 等网站。其他顶级电子商务零售商。

从您的问题来看,尚不清楚您想要通过视频增强多少产品页面。

1-20 个视频 - 如果您只讨论增强少量产品 - 您可以相对轻松地手动处理这些产品,那么 Youtube 嵌入可能是最好的解决方案:

  • 您的视频将被选中由 YouTube 用户提供,可能会增加您产品页面的流量(YouTube 现在是第二大最受欢迎的搜索引擎)
  • YouTube 视频带有自己的内置统计系统,可为您提供基本但不错的性能分析。
  • YouTube 显然是强大的 &可靠
  • 免费!

数百个视频 - 另一方面,如果您想将视频添加到数百个页面,您最好与我们联系 - 我们将在几个小时内覆盖您的整个库存,并且我们仅按按次付费模式收费(即,只有当有人实际点击观看您的视频时,您才需要付费)。

一些提示:

  1. 保持视频简短 - 不超过 60 秒 - 反正没有人会看更多(60 秒时的观看率已经下降了 66%)。
  2. 确保包括旁白和内容视频中的特色幻灯片 - 这既针对那些更倾向于吸收他们听到的信息的人,又针对那些更倾向于吸收他们听到的信息的人。那些喜欢读书的人。
  3. 在视频中加入号召性用语。
  4. 如果您使用 YouTube,请不要忘记正确标记 &描述您的视频。在视频中添加指向您产品页面的链接在描述中。
  5. 视频对您的转化率有着巨大的有益影响 - 我会在产品页面上将其放在显眼的位置 - 绝对位于首屏。

希望这有用 - 欢迎您在 Twitter 上关注我 @treepodia :)

最好,

迈克

I'm the social media manager for Ecommerce video solution http://Treepodia.com

We specialize in providing ecommerce sites with simple solutions for covering their entire inventory with video quickly & effectively - our clients include such sites as ice.com, diamond.com & other top ecommerce retailers.

From your question it's unclear how many product pages you want to enhance with video.

1-20 videos - If you're talking about enhancing only a small amount of products - something you can handle manually with relative ease, then a Youtube embed is probably the best solution:

  • Your video will be picked up by youtubers potentially driving traffic to your product page (youtube is now the 2nd most popular search engine)
  • Youtube videos come with their own built in stat system which will provide you with basic but decent performance analytics.
  • Youtube is obviously robust & reliable
  • It's free!

Hundreds of videos - If on the other hand you want to add videos to hundreds of pages you're better of talking to us - we'll cover your entire inventory in a few hours, & we charge only on a pay-per-view model (i.e. you pay only when someone actually clicks to view your videos).

A few tips:

  1. Keep your video short - no more than 60 seconds - no one watches more anyway (the drop- off at 60 seconds is already 66%).
  2. Make sure to include narration & feature slides in the video - this addresses both people who're more inclined to absorb information they hear, & those who prefer reading.
  3. Include your call to action in your video.
  4. If you're using youtube don't forget to properly tag & describe your video. Add a link to your product's page in the video & in the description.
  5. Video has a hugely beneficial impact on your conversion rates - I'd give it a prominent place on the product page - definitely above the fold.

Hope this is useful - you're welcome to catch me on twitter @treepodia : )

Best,

Mike

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