Advanced Segments 是否保留 cookie 来跟踪访客?
我使用 Google Analytics - 目标和渠道已经有一段时间了,但有一件事对我来说并不清楚。
我们在多个网站上投放广告,轮流投放多个不同的广告。我们的主要目标是以尽可能低的价格收集尽可能多的注册用户(新用户)。
我们用来做广告的方式是,每个广告都有相同的登陆网址,但包含不同的参数(例如 http://www.brautpunkt.de/?ref=fb01 或 ..... .De/?Ref=adw03)。
我的问题是: 如果我正在查看目标(目标概述),请通过高级细分进行过滤(着陆页包含 /?Ref=fb01)
- 这部分目标是否仅由直接访问我们网站后在同一会话中注册的用户完成从广告中?
- 或者是那些第一次通过此广告(/?Ref=fb01)来到的用户,没有在同一会话中注册,而是在前几天直接来注册?
彼得
I am working with Google Analytics - Goals and Funnels for quite sometime, but one thing is is not clear for me.
We are advertising on several sites rotating several different ads. Our main goal is to collect as many sign-ups (new users) as possible for as low price as possible.
We use to advertise the way, that each ad has the same URL where to land, but contains different parameter (e.g. http://www.brautpunkt.de/?ref=fb01 or ..... .De/?Ref=adw03).
My question is:
If I am looking at the goals (Goals Overview), filtering it through Advanced Segments (Landing Page contains /?Ref=fb01)
- Is this subset of goals done only by the users who registered in the same session after they came on our site directly from the ad?
- Or also by those users who came first time through this ad (/?Ref=fb01), didn't register in the same session but came directly for example on the other day and register than?
Peter
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着陆页维度不会保存,它仅适用于它发生的会话。要将其保留在 Cookie 中,您需要添加 谷歌分析活动跟踪标签到链接 - 那么默认情况下,最近的非直接网站访问将获得转化的归因。
The Landing Page dimension isn't saved, it's only applicable to the session in which it occurred. To keep this in a cookie, you need to add google analytics campaign tracking tags to the links - then by default the most recent non-direct site access will get attribution for the conversion.