搜索引擎友好的网页重定向方法 - 301 重定向有多安全?
我有一个与旅游相关的网站,该网站已上线多年(自 2004 年以来)。它目前有分配的流量,但存在一些问题,阻止它充分发挥潜力(没有优化和用户友好的 URL - 它使用参数分配,糟糕的数据库设计,这使得扩展和添加新语言等变得困难)。现在我想改变它,应用新的设计,添加更多语言,采用合适的 CMS 等。
我最关心的问题之一是更改 URL。有数百个网站都有指向我网站特定页面的反向链接,更改这些链接会给访问者带来问题 - 而且 Google 会找到指向不存在 URL 的链接。另外,我担心此更改会对搜索引擎结果排名产生影响,因为我目前对许多(如果不是几乎所有)敏感关键字都有很高的排名。
这个网站给我带来了不错的收入,流量的损失会对我造成很大的影响。你有什么建议?我应该进行更改(主要指网址更改)还是应该保持原样?
在不冒太多流量损失风险的情况下过渡到新网站的最佳方法是什么?使用 301 重定向足够安全吗?
I have a travel related website that has been online for several years (since 2004). It currently has allot of traffic, but there are issues that prevent it from reaching full potential (no optimized and user friendly url's - it uses allot of params, bad database design which makes it difficult to expand and add new languages etc). Now I want to change it, apply a new design, add more languages, adopt a proper CMS etc.
One of my biggest concerns has to do with changing URL's. There are hundreds of websites with backlinks to specific pages of my website, and changing those links will create a problem for visitors - plus Google will find a link to a non existing URL. Also, I am afraid of the impact this change will have to search engine results placements, as I currently have very high placements for many (if not almost all) sensitive keywords.
This website makes me a good income, and loss of traffic would affect this quite hard. What would you suggest? should I go for the changes (mainly referring to url changes) or should I leave it as is?
What would be the best way to make a transition to a new website without risking too much traffic loss? Would the use of 301 Redirect be safe enough?
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我想我可以关闭这个...我已经找到了有关此事的其他帖子(我在最初发布此问题后才发现有关 301 重定向)
数千个 301 重定向不利于 SEO?
I think I can close this... I have found other posts regarding this matter (I only found out about 301 redirect after originally posting this question)
Thousands of 301 redirects bad for SEO?