Google Analytics API - 将行为与特定日期联系起来
我正在使用 API 来了解 AdWords 广告的效果 活动。我需要知道如何将指标归因于日期 方面。
例如，对于给定日期，如果我有 20 次点击、18 次访问和 3 目标完成情况，是否意味着： 1) 所有这些行为都发生在相关日期并且是 否则是独立的（意味着这 3 个目标可能是为了 过去 30 天内点击过任何时间的人，而不是点击过的人 当天） 2) 现场操作是该网站点击活动的子集 日（即当天有 20 人点击，18 人注册真实访问， 和3完成了一个目标）
如果是场景2，是否意味着需要刷新旧的 每天都行？
谢谢！
I am using the API to understand the performance of Adwords ad
campaigns. I need to know how to attribute metrics back to the date
dimension.
For instance, for a given date, if I have 20 clicks, 18 visits, and 3
goal completions, does it mean that:
1) All of these actions happened on the day in question and are
otherwise independent (meaning that the 3 goals could have been for
people that clicked any time in the past 30 days, not who clicked on
that day)
2) The on-site actions are a subset of the click activity on that
day (i.e. on that day, 20 people clicked, 18 registered a real visit,
and 3 completed a goal)
If it is scenario 2, does that mean there is a need to refresh old
rows every day?
Thanks!
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实际上，以上都不是 - 操作会发送到 Google，并带有操作发生时间的时间戳。如果该操作发生在您指定的日期范围内，它将通过 API 将该操作发送给您。如果您查看访问、点击和目标完成情况，作为人类，我们会假设它们是相关的，因为我们知道，如果没有访问，我们就无法获得点击或完成目标。然而，Analaytics 系统并没有做出这样的假设。
假设您使用的“广告系列”维度包含“访问次数”、“点击次数”和“目标 1 完成情况”。如果您在 2011 年 7 月 25 日至 2011 年 7 月 25 日期间请求此信息，您将只能获得在这一天发送到 Google 的访问次数、点击次数和目标完成情况。如果您有一位访问者在午夜之前到达并在同一会话的午夜之前和之后进行了点击，那么他们的点击次数将分布在这两天之间。
现在，如果您想按小时进行细分（使用“小时”维度），您将看到所有这些点击/访问按发送的小时进行细分。指标的组合值应等于当天的指标。
简而言之，您请求的是所有访问、所有点击和所有目标完成情况，而不是按访问请求所有点击次数和目标完成情况。
It's actually none of the above - actions are sent to Google with a timestamp of when the action occurred. If the action occurs between the daterange you have specified, it will send the action to you through the API. If you are looking at visits, clicks, and goal completions, we as humans assume they are linked, because we know that we cannot have a click or a goal completion without a visit. The Analaytics system, however, doesn't make this assumption.
Let's say that you are using the "Campaign" dimension with "Visits", "Clicks", and "Goal1 Completion". If you request this information with a daterange of 7-25-2011 to 7-25-2011, you will ONLY get visits, clicks, and goal completions that were sent to google on this day. If you have a visitor that arrives just before midnight and makes clicks both before and after midnight in the same session, their clicks will be split between the two days.
Now if you want to break it down by hour instead (using the "Hour" dimension), you will see all of those clicks/visits broken up by the hour which they were sent. The combined values of the metrics should equal the metrics for the day.
In short, you're requesting all visits and all clicks and all goal completions rather than all clicks and goal completions by visit.