I think you are referring to "sitelinks". Google generally does not make it public exactly how those are created (to prevent abuse, for example). I suspect you need the subpages to be very strongly linked, perhaps about the same amount or more than the top-level page. No way to know for sure. The best way to get your website looking good in Google is to make it as user-friendly and human-friendly as possible. I think Google typically looks for clues as to whether the website will be relevant to humans and very likely penalizes content that detracts from the interface just to become search-engine optimized.
If an unordered list (<ul><li><a href="http://..">Home...) is used for navigation on the page, Google will pick that up and display it underneath the page listing when it is the #1 or #2 position listing.
Google may also use the description meta, or the first few lines of text that appear on the page, underneath the entry. It usually does this for searches in the other positions.
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我认为您指的是“附加链接”。谷歌通常不会公开这些内容的具体创建方式(例如,为了防止滥用)。我怀疑您需要子页面的链接非常紧密,可能与顶级页面的数量相同或更多。没有办法确定。让您的网站在 Google 中看起来不错的最佳方法是使其尽可能用户友好和人性化。我认为谷歌通常会寻找线索来确定网站是否与人类相关,并且很可能会惩罚那些有损界面的内容,只是为了搜索引擎优化。
I think you are referring to "sitelinks". Google generally does not make it public exactly how those are created (to prevent abuse, for example). I suspect you need the subpages to be very strongly linked, perhaps about the same amount or more than the top-level page. No way to know for sure. The best way to get your website looking good in Google is to make it as user-friendly and human-friendly as possible. I think Google typically looks for clues as to whether the website will be relevant to humans and very likely penalizes content that detracts from the interface just to become search-engine optimized.
确保每个页面(不仅仅是您的主页)都有一个标题。
包括描述元信息,搜索引擎可能(或可能不)将其用于要显示的片段。
包括描述
Make sure that each page (not just your home page) has a title.
Include description meta information, which search engines may (or may not) use for snippets to display.
如果无序列表 (
谷歌还可能使用描述元,或者页面上条目下方出现的前几行文本。它通常对其他位置的搜索执行此操作。
If an unordered list (<ul><li><a href="http://..">Home...) is used for navigation on the page, Google will pick that up and display it underneath the page listing when it is the #1 or #2 position listing.
Google may also use the description meta, or the first few lines of text that appear on the page, underneath the entry. It usually does this for searches in the other positions.