It is possible to build a script that logs into Google Analytics and makes some changes automatically.
It could, of course, just as well be somebody actually logging in, doing some analysis, and adjusting the CPC limit according to that analysis. If the time is really the same, down to the minute, every day, that is hard to believe, though.
There is no way for you to find out whether it was a change made by a bot, or a human.
Maybe you should talk to them, and ask them what they actually do for you, and to ask them for some examples what analysis the adjustments they make are based on.
You can actually even automate this using the AdWords interface itself - it's under the "Automate" menu in the web interface. Using automation you can make changes to many things (including Max CPC) based on a trigger event. This can be run on a schedule of your choosing.
There's much more to AdWords than adjusting Max CPC. I'd suggest trying to find a single consultant to manage your account. They are likely to have fewer processes in place (no sales team for sure) so most of your spend is going to their time, which in turn goes to managing the account.
if all they are doing is managing bids then they're being lazy, changing the cpc should ideally be just to maintain a position preference, what they should be focussing on is increasing the quality score, this way, once you hit scores of 7 you'll be paying what google deem is the right cost per click for that keyword, anything below a 7 incurs a penalty fee, so for example a quality score of 1 would cost around 600% more per click than the same keyword if it were running at a score of 7, if it were at a 10 it would be around 30% less than the 7, so raising the quality score is far more important than merely managing the cost per click.
Just managing cpc's like handing out asprin for a brain tumour, it may dull the pain and treat the symptoms but the damage is still being done behind the scenes and different action needs taking to cure it.
if an agency or consultant is talking more about managing bids than they are about splitting down accounts into targeted adgroups and increasing the quality score then find someone else to talk give your ppc management to.
If all you see is bid changes that happen once a day, there is no doubt that some automation is in place. It could be an auto-bidding tool (such as Wordwatch), the "automate" feature of AdWords UI or an AdWords script (based on JS).
Now, if you let me broaden the scope of the answer, if I were a Client I would look out for the performance of the account according to my KPIs. I would not care about how many changes the consultant makes or what tools he use. This comment is also directed to one answer above mentioning QS. Indeed QS is important but is just a lever to reach to the desired outcome. And it is not the only one.
But in this case, doing only bid changes will surely lead to sub-optimal performance. You cannot excel on AdWords without adding negative keywords, adjusting AdTexts and keep making your AdGroups more granular.
发布评论
评论（4）
可以构建一个登录 Google Analytics 并自动进行一些更改的脚本。
当然，也可能有人实际登录，进行一些分析，并根据该分析调整每次点击费用限制。但如果每天的时间真的都一样，精确到分钟，那就很难相信了。
您无法确定这是机器人还是人类所做的更改。
也许你应该和他们谈谈，询问他们实际上为你做了什么，并询问他们一些例子，他们所做的调整是基于哪些分析。
It is possible to build a script that logs into Google Analytics and makes some changes automatically.
It could, of course, just as well be somebody actually logging in, doing some analysis, and adjusting the CPC limit according to that analysis. If the time is really the same, down to the minute, every day, that is hard to believe, though.
There is no way for you to find out whether it was a change made by a bot, or a human.
Maybe you should talk to them, and ask them what they actually do for you, and to ask them for some examples what analysis the adjustments they make are based on.
实际上，您甚至可以使用 AdWords 界面本身来自动执行此操作 - 它位于网络界面的“自动化”菜单下。使用自动化，您可以根据触发事件对许多内容（包括最高每次点击费用）进行更改。这可以按照您选择的时间表运行。
AdWords 的作用远不止调整最高每次点击费用。我建议尝试找一位顾问来管理您的帐户。他们的流程可能较少（当然没有销售团队），因此您的大部分支出都花在了他们的时间上，而这些时间又花在了管理帐户上。
You can actually even automate this using the AdWords interface itself - it's under the "Automate" menu in the web interface. Using automation you can make changes to many things (including Max CPC) based on a trigger event. This can be run on a schedule of your choosing.
There's much more to AdWords than adjusting Max CPC. I'd suggest trying to find a single consultant to manage your account. They are likely to have fewer processes in place (no sales team for sure) so most of your spend is going to their time, which in turn goes to managing the account.
如果他们所做的只是管理出价，那么他们就是懒惰，理想情况下改变每次点击费用应该只是为了维持排名偏好，他们应该关注的是提高质量得分，这样，一旦你的得分达到 7将支付 google 认为该关键字的正确每次点击费用，低于 7 的任何内容都会产生罚金，因此，例如，质量得分为 1 的每次点击费用将比运行相同关键字的费用高出约 600%分数为 7 分时，如果分数为 10 分，则比 7 分低约 30%，因此提高质量分数比仅仅管理每次点击成本重要得多。
仅仅管理 cpc 就像为脑肿瘤提供阿司匹林一样，它可能会减轻疼痛并治疗症状，但损害仍在幕后造成，需要采取不同的行动来治愈它。
如果代理机构或顾问更多地谈论管理出价，而不是将帐户划分为目标广告组和提高质量得分，那么请找其他人来谈谈，将您的 PPC 管理交给他们。
if all they are doing is managing bids then they're being lazy, changing the cpc should ideally be just to maintain a position preference, what they should be focussing on is increasing the quality score, this way, once you hit scores of 7 you'll be paying what google deem is the right cost per click for that keyword, anything below a 7 incurs a penalty fee, so for example a quality score of 1 would cost around 600% more per click than the same keyword if it were running at a score of 7, if it were at a 10 it would be around 30% less than the 7, so raising the quality score is far more important than merely managing the cost per click.
Just managing cpc's like handing out asprin for a brain tumour, it may dull the pain and treat the symptoms but the damage is still being done behind the scenes and different action needs taking to cure it.
if an agency or consultant is talking more about managing bids than they are about splitting down accounts into targeted adgroups and increasing the quality score then find someone else to talk give your ppc management to.
如果您看到的只是每天发生一次的出价变化，那么毫无疑问已经存在一些自动化。它可以是自动出价工具（例如 Wordwatch）、AdWords UI 的“自动化”功能或 AdWords 脚本（基于 JS）。
现在，如果你让我扩大答案的范围，如果我是客户，我会根据我的 KPI 来关注帐户的表现。我不会关心顾问做了多少改变或者他使用了什么工具。此评论也针对上面提到的 QS 的一个答案。事实上，QS 很重要，但它只是达到预期结果的一个杠杆。而且它并不是唯一的一个。
但在这种情况下，仅更改出价肯定会导致效果不佳。如果不添加否定关键字、调整 AdText 并不断使您的 AdGroup 更加精细，您就无法在 AdWords 上取得出色表现。
If all you see is bid changes that happen once a day, there is no doubt that some automation is in place. It could be an auto-bidding tool (such as Wordwatch), the "automate" feature of AdWords UI or an AdWords script (based on JS).
Now, if you let me broaden the scope of the answer, if I were a Client I would look out for the performance of the account according to my KPIs. I would not care about how many changes the consultant makes or what tools he use. This comment is also directed to one answer above mentioning QS. Indeed QS is important but is just a lever to reach to the desired outcome. And it is not the only one.
But in this case, doing only bid changes will surely lead to sub-optimal performance. You cannot excel on AdWords without adding negative keywords, adjusting AdTexts and keep making your AdGroups more granular.