禁止 iPhone 的基于位置的广告
http://developer.apple.com/iphone/news/archives /2010/february/#corelocation
谁能告诉我广告的确切描述以及对用户的提示是什么？
我们正在开发一个库，根据用户的位置显示小横幅。例如，我们正在经过一家咖啡馆 - 我们有关于这家咖啡馆的横幅，我们正在经过一座教堂 - 我们有关于这座教堂的横幅。该库将在其他应用程序中重用。
因此，从一个角度来看，我们是在为一家咖啡馆做广告，但从另一个角度来看，我们是在向用户提供有关他周围吃饭的地方的建议。那么广告和给用户的建议之间的界限是什么？
http://developer.apple.com/iphone/news/archives/2010/february/#corelocation
Can anyone tell me what is the exact description of an ad and just a hint for a user?
We are developing a library that shows small banners depending on user's location. E.g. we are passing a cafe - we have a banner about this cafe, we are passing a church - we have a banner about this church. The library is to be re-used in other apps.
So from one point of view we are advertising a cafe, but from another point of view we are giving the user an advice about places to eat around him. So what is the border between an ad and advice to a user?
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我认为问题在于这样的应用程序会跟踪用户的位置，并且特定于位置的广告会不断提醒用户他们的物理位置正在被跟踪。
这是一个明显的隐私和安全问题，但我也认为苹果希望防止用户体验到因为知道有人违背你的意愿而跟踪你而产生的令人毛骨悚然的感觉。
为了提供基于 iPhone 位置的添加，您必须将 iPhone 的位置上传到服务器，处理该位置的适当添加并将其推回。这意味着苹果和用户都无法控制的外部第三方会在应用程序处于活动状态时不断跟踪手机的位置。由于应用程序可以捕获识别单个手机的信息，因此该应用程序变成了间谍程序。
即使您实际上在一部手机上完成了应用程序内的所有处理（例如查找内部本地数据库），用户仍然很可能认为他们正在被远程跟踪。
苹果绝不会冒因新闻报道“iPhone 应用程序秘密追踪用户在世界任何地方的位置！”而导致 iPhone 品牌受损的风险。
你心目中的图书馆显然是被禁止的。如果有一种机制不断询问用户是否想要加载特定于位置的广告，您可能会遇到这种情况。
（开始咆哮：顺便说一句，我想说这听起来像是营销中的解释性删除提出的东西。他们认为“嘿，我们可以向用户推送位置定向广告，并迫使他们在使用任何想想这对广告商来说是多么棒！”
营销驱动的设计几乎总是一场灾难。如果他们以这样的想法开始设计，“嘿，我想我作为一个用户希望有机会看到与我的位置相关的广告，通过我控制的机制来保护我的隐私和安全，”然后他们会想出一个更好的库。
从长远来看，你可以通过给予最终用户更多的权力和对其工作的控制来赚钱。 主意
如果你个人不想要这个功能并且没有用户要求你提供这个功能，那么这可能是一个坏
。 :
我来说说这个问题：
我曾经在苹果公司担任过多种职务，所以我有点了解他们的想法。
广告是通过用户之前的任何操作推送给用户的东西。用户不会请求广告，不会选择广告，甚至可能不想要广告，但它们无论如何都会出现。
建议是用户明确要求的内容。带有“显示您附近的企业的添加”按钮的应用程序将属于建议标题。即使是一个其规定功能是显示附近企业的广告的应用程序也可以。在这两种情况下，用户都会请求特定信息。它不是强加给他们的。更重要的是，用户可以控制是否发送自己的位置。
当苹果认为弹出对话框告诉人们如何升级到 Quicktime pro 是个好主意时，我陷入了胡桃夹子的困境。它给最终用户尤其是机构中的最终用户带来了无穷无尽的问题，因为它夺走了最终用户和管理员的控制权。我必须站在愤怒的顾客和想到这个想法的天才之间，这个想法最终被证明是真正的天才史蒂夫·乔布斯。最终，他看到了曙光，桌面广告实验终止了。
乔布斯和苹果吸取了教训。不要向最终用户强制投放广告。特别是不要将广告与软件的功能（在本例中为位置管理器）联系起来。
I think the problem is that such an app tracks the location of the user and location specific ads will constantly remind the user that their physical location is being tracked.
This is an obvious privacy and security issue but I also think Apple wants to prevent users from experiencing that creepy feeling that comes from knowing somebody is tracking you against your will.
In order to feed the iPhone location based adds, you have to upload the location of the iPhone to a server, process the appropriate adds for the location and push them back. That means that an external 3rd party, that neither Apple nor the user can control, is constantly tracking the location of the phone while the app is active. Since an app can capture info identifying individual phones, that turns the app into spy program.
Even if you actually did all the processing inside the app on a single phone e.g. looking up an internal local database, the user would still most likely assume they were being tracked remotely.
There is no way Apple will risk the damage to the iPhone's brand that would come from news stories screaming, "iPhone App Secretly Tracks User's Locations Anywhere in the World!"
The library you have in mind is clearly verboten. You could might get way with it if had a mechanism for constantly asking the user if they wanted to load location specific ads.
(BEGIN RANT: As an aside, I would say this sounds like something the explicative-deleteds in marketing came up with. They think "Hey, we can push location targeted ads at users and force them see those ads when they use any of the apps with the library! Think how great that will be for advertisers!"
Marketing driven design is almost always a disaster. If they started the design with the idea, "Hey, I think I as a user would like to have the option of seeing ads relevant to my location with a mechanism I control and which protects my privacy and security," then they would come up with a much better library.
In the long run, you make money by giving end users more power and control over their work and lives. You don't make it by strapping them down and force feeding them what you want.
If you personally wouldn't want the functionality and no users have asked you for the functionality, then its probably a bad idea. END RANT)
Edit01:
Let me address this:
I used to work at Apple in several capacities so I understand a bit how they think.
An ad is something pushed onto the user with any prior action of the user's part. The user doesn't request the ads, doesn't select the ads may not even want the ad but they just appear anyway.
Advice is something the user ask for explicitly. An app with a button that says "Show adds for businesses in your immediate vicinity" would fall under the heading of advice. Even an app whose stated function was to show adds for businesses in the vicinity would be fine. In both cases, the user request specific information. It is not pushed onto them. More importantly, the user can control if they send their location or not.
I got caught in the nutcracker back when Apple thought it was a good idea to have dialogs popping up telling people how to upgrade to Quicktime pro. It caused no ends of problems for end users especially those in institutions because it took control out of the hands of end users and administrators. I got to stand between irate customers and the genius that thought of the idea, which turned out to the actual genius Steve Jobs. Eventually, he saw the light and the desktop ad experiment was terminated.
Jobs and Apple learned their lesson. Don't force ads on end users. Especially don't tie ads to the functioning of the software (in this case, the location manager.)
苹果声明中最重要的部分是这样的部分：“如果您的应用程序使用基于位置的信息主要是为了让移动广告商能够根据用户的位置投放有针对性的广告，那么您的应用程序将被应用程序商店审核团队退回给您修改后才能发布到 App Store。”
您的应用程序的主要功能是向用户做广告吗——无论他们是否会要求广告？如果主要功能是根据用户的位置向用户做广告或者定位服务的大部分使用是为了向用户做广告，那么 Apple将拒绝该应用。时期。
The big thing in Apple's announcement is the part that says: "If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store."
Is the major function of your app to advertise to users -- regardless of the fact that they may ask for the ads or not? If the major function is to advertise to users based on their location or the greater portion of Location Services usage is for the purpose of advertising to the user then Apple will reject the app. Period.