增强试用用户首次体验的方法
我正在寻找一些想法来增强试用用户第一次使用产品时的用户体验。该产品针对特定领域并具有各种功能/工作流程。有经验的产品用户自然会找到有趣的方法来组合功能以获得他们想要的结果（有点像从程序员的角度使用 IDE）。试用用户可以以有限的方式使用产品的所有功能（例如：如果有如果是搜索功能，试用用户可能只会看到前 20 个结果，或者可能只允许他搜索 100 次）。我的问题是：帮助试用用户探索/了解产品在试用期间的可能性，特别是在用户放弃产品之前的前 20 - 60 分钟内，最好的方法是什么？
编辑 1：该产品是一个桌面应用程序（通过 JNLP 提供，因此不需要安装），正如评论中指出的，在这种情况下，期望可能有所不同。也就是说，许多网络应用程序确实采用虚拟桌面形式，因此欢迎所有建议。
I am looking for some ideas on enhancing a trial-user's user experience when he uses a product for the first time. The product is aimed at a particular domain and has various features/workflows. Experienced users of the product naturally find interesting ways to combine features to get the results they want (somewhat like using an IDE from a programmer's perspective).Trial users get to use all features of the product in a limited fashion (For ex: If there is a search functionality, the trial-user might see only the top 20 results, or he may be allowed to search only a 100 times). My question is: What are the best ways to help a trial-user explore/understand the possibilities of the product in the trial period, especially in the first 20 - 60 mins before the user gives up on the product?
Edit 1: The product is a desktop app (served via JNLP, so no install required) and as pointed out in the comments, the expectations can be different in this case. That said, many webapps do take a virtual desktop form and so, all suggestions are welcome.
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看看blinksale.com 如何处理这个问题。这是一个发票应用程序，但为了防止它对于新帐户来说显得太空，它们会在您使用该应用程序时实际拥有内容的地方显示静态图像。让它一开始看起来不那么贫瘠，直到你输入自己的数据。
Check out how blinksale.com handles this. It's an invoicing app, but to prevent it from looking too empty for a new account, they show static images in places where you'd actually have content if you used the app. Makes it look less barren at first until you get your own data in.
如果可以的话，避免功能限制试用。它阻止用户体验产品的实际情况。它还可以防止用户发现某个功能是否确实按照他们想要/期望/需要的方式工作。
如果您有试用版，并且可以在首次使用时对其进行优化。重点/突出允许用户快速轻松地从系统的有用输出中获益的功能。
允许用户导出他们输入试用系统的任何数据 - 并表明这是可能/容易的。你不希望他们因为可能会浪费精力而推迟尝试某件事。
避免用户在使用试用版之前需要进行大量配置。根据典型/常见/流行设置预填充设置。您可能还需要考虑为不同类型的使用设置默认设置。例如，“如果您想了解场景 X 的系统情况，请使用配置 J。如果您想了解用例 Y 的系统情况，请使用配置 K。”其中 J & K 是最适合特定使用类型的设置的集合。
if you can, avoid feature limiting a trial. it stops the user from experiencing what the product is ACTUALLY like. It also prevents a user from finding out if a feature actually works like they want/expect/need it to.
if you have a trial version, and you can, optimise it for first time use. focus on / highlight the features that allow the user to quickly and easily get benefits for useful output from the system.
allow users to export any data they enter into a trial system - and indicate that this is possible/easy. you don't want them to be put off from trying something because of a potential for wasted effort.
avoid users being required to do lots of configuration before using a trial. prepopulate settings based on typical/common/popular settings. you may also want to consider having default settings for different types of usage. e.g. "If you want to see what the system is like for scenario X, use configuration J. If you want to see what the system is like for use case Y, use configuration K." where J & K are collections of settings best suited to a particular type of usage.
我将在评估试用申请时谈谈个人经验。
最烦人的试用应用程序是那些不断弹出导航屏幕或不断提醒我正在使用试用版的应用程序。从试用期开始到结束都与真实产品完全相同的试用真是太棒了。有限的功能很烦人，我能想到的唯一例外是当你可以使用它时你有很少使用的功能，这将允许人们利用试用版（通过使用这个“一生一次”所需的功能和卸载）。例如，如果您有视频编辑软件试用版，在输出上添加“试用”水印，我会在注意到它后立即将其卸载。在我看来，试用版应该无缝地集成到用户工作流程中，这样一旦试用版结束，他们就会想“嘿，自从获得试用版以来，我几乎每天都在使用这个很棒的程序，我绝对必须购买它。”当然有些人会利用它，但最后你应该瞄准那些将在日常工作流程中使用你的产品的群体，而不是一次性用户。即使用户每年“试用”两次，他也会继续使用您的产品，甚至可能在第二次或第三次“一次性使用”后购买。
（抱歉文字墙和咆哮）
至于如何改进第一节。我通常很容易找到解决程序的方法，但只有一次弹出窗口/屏幕（或带有复选框以不再显示它）并带有展示最佳功能和预期工作流程的视频是非常有帮助的。示例文档的链接也可能会有所帮助。如果您的应用程序可以自我呈现（例如有关您的幻灯片程序的幻灯片），您可以包含此类文档。人们不喜欢阅读又长又无聊的帮助文件，但如果你的团队中有设计师，你可以要求他制作一个简短的彩色介绍 pdf。也不要同时向用户提供所有功能。将信息分成简单的类别，如果用户对某一特定类别感兴趣，请继续向他提供更具体的信息。这就是视频如此优秀的原因，通过 3-6 x ~3-5 分钟的视频，您可以讲述很多内容。另外，根据程序的复杂程度，您可以包含带有特定事物在屏幕上的位置信息的图片。
只是我个人的意见，我自己没有尝试过。希望有帮助。
I'll speak from personal experience while evaluating trial applications.
The most annoying trial applications are those which keep popping up nag screens or constantly reminding me that I'm using a trial. Trials which act exactly like the real product from the beginning till the end of the trial period are just awesome. Limited features are annoying, the only exception I can think of when you could use it is where you have rarely used feature which would allow people to exploit the trial (by using this "once-in-lifetime" needed feature and uninstalling). If you have for example video editing software trial which puts "trial" watermark on output, I'd uninstall it as soon as I'd notice it. In my opinion trial should seamlessly integrate into user work-flow so that once the trial ends they would think "Hey, I have been using this awesome program almost each day since I got the trial, I absolutely have to buy it." Sure some people will exploit it, but at the end you should target the group which will use your product in daily work-flow instead of one time users. Even if user "trials" it 2 times per year, he will keep coming back to your product and might even buy it after 2nd or 3rd "one-time use".
(Sorry for the wall of the text and rant)
As for how to improve the first session. I usually find my way around programs easily, but one time only pop-up/screen (or with check-box to never show it again) with videos showing off best features and intended work-flow are quite helpful. Also links to sample documents might be helpful. If your application can self-present itself (for example slide-show about the your slide-show program) you could include such document. People don't like to read long and boring help files, but if you have designer in your team, you could ask him to make a short colourful intro pdf. Also don't throw all the features at the user at the same time. Split information into simple categories and if user is interested into one specific category keep feeding him more specific information. That's why videos are so good, with 3-6 x ~3-5 minute videos you can tell a lot. Also depending how complex your program is you could include picture with information where specific things are located on the screen.
Just my personal opinion, I have never made a trial myself. Hope it helps.
交互式演练/实验室练习，真正突出显示您的应用程序的主要和令人兴奋的产品。
示例：当用户选择使用新的邮件界面时，雅虎邮件也会执行相同的操作
An interactive walk through/lab exercise that really highlights the major and exciting offerings of your application.
Example: Yahoo mail does the same when the users opt to use new mail interface
有很多方法可以实现这一点。我仍然不能声称已经找到了最好的方法。
然而，我从一开始就制定在线（Silverlight）软件的计划，就是向成千上万的人提供一些有用且可以免费使用的东西。免费版本很好地代表了专业产品，只缺少一些提高生产力的功能（我现在正在研究这些专业功能）。然后我确实每 5 分钟就会弹出一个提醒，建议您购买它。该弹出窗口可以根据需要多次关闭。我知道弹出窗口会惹恼一些人，但我想这就是权衡。没有完美的计划。但我不认为偶尔出现的弹出窗口会吓跑很多人，特别是当它可以通过单击来关闭时。
我受到 Balsamiq Mockups 的启发，它在过去几年中取得了巨大成功。我的试验/唠叨弹出式做事方式几乎完全是从 Balsamiq 复制的。老实说，我不知道这是否是理想的计划，但它显然对他们有用。顺便说一句，我认为 Balsamiq 成功的另一个原因是演示不需要下载和下载。安装。由于演示是在 Flash 中进行的，因此实际尝试并沉迷其中的用户转化率非常高。
There are so many ways you can go with this. I still can't claim to have found the best approach.
However, my plan from the beginning with my online (Silverlight) software was to give away something thousands of people will find useful and can use for free. The free version is pretty well representative of the professional product, with only a few features missing that enhance productivity (I'm working on those professional features now). And then I do have a nag popup that comes up every 5 minutes suggesting that you should buy it. That popup can be dismissed as many times as you want. I know that popup will annoy some people but I suppose that's the trade off. There is no perfect plan. But I don't think the occasional nag popup scares that many people away, especially when it can be dismissed with a single click.
I was inspired by Balsamiq Mockups, which has been hugely successful over the past couple years. My trial/nag popup way of doing things was copied almost exactly from Balsamiq. I honestly don't know if this is the ideal plan, but it has obviously worked for them. By the way, I think another reason for Balsamiq's success is that the demo doesn't have to be downloaded & installed. Since the demo is in Flash, there's a very high conversion rate of users actually trying it and becoming addicted to it.