移动网站 SEO - 与 Google 良好合作
如果我的网站有 iPhone 版本,我需要确保哪些事项才不会干扰 SEO?
我现在已经阅读了很多关于伪装和偷偷摸摸的 JavaScript 重定向,我想知道这如何适合 iPhone 和桌面网站一起使用。
如果我的 iPhone 网站有一个完全不同的布局,假设桌面网站有一个页面,页面上全部有 3 个帖子和 10 个图像,而我的 iPhone 网站则有 2 个页面,一个包含帖子,一个包含图像(试图想一个结构完全不同的例子),这可能不是 SEO 的最佳实践,所以我应该告诉谷歌不要看移动网站吗?如果是这样,并且假设我的客户希望自动将移动用户重定向到 iPhone 网站(我熟悉将他们带到常规页面的 id,并带有指向移动版本的链接),我如何不使其看起来如此喜欢隐形?
If I have an iPhone version of my site, what are the things I need to make sure of so it doesn't interfere with SEO?
I've read quite a bit now about cloaking and sneaky javascript redirects, and am wondering how this fits into iPhone and Desktop websites playing together.
If my iPhone site has a totally different layout, where say the Desktop site has a page with 3 posts and 10 images all on the page, and my iPhone site makes that 2 pages, one with the posts, one with the images (trying to think up an example where the structure's decently different), that's probably not best practice for SEO, so should I just tell google not to look at the mobile site? If so, and assuming my client would like to automatically redirect mobile users to the iPhone site (I'm familiar with the id of taking them to the regular page with a link to the mobile version instead), how do I not make this look like cloaking?
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Google 实际上有一个单独的索引移动内容的爬虫。因此,您需要做的就是设计您的网址,以便您可以从 robots.txt 的移动页面中排除 googlebot,从常规页面中排除 googlebot-mobile。
Google actually has a separate index and crawler for mobile content. So all you need to do is design your URLs in such a way that you can exclude googlebot from the mobile pages and googlebot-mobile from the regular pages in robots.txt.
当然,您可以选择告诉搜索引擎不要查看移动页面。不过,我会保留它,因为你永远不知道谁在寻找特定的东西,也许谷歌会更喜欢移动用户的某些页面而不是其他页面。
如果移动设备上的 2 个页面对访问者有意义,那么我就不会担心 SEO。如果您基于移动设备进行重定向,那么我不明白搜索引擎如何认为您在隐藏,但如果您想完全确定,我建议使用 CSS 根据媒体类型显示不同的信息。
我能想到的唯一问题是重复的内容。 SE 可能会看到这两个页面,但不会对其中一个页面排名很高,因为它喜欢在另一页面上看到的内容。除了一个页面比另一个页面更有趣并且可能获得更好的排名而另一个页面排名下降之外,没有任何惩罚。如果您正在制作两个单独的页面,那么这将是一个将您的信息调整到特定细节的机会,并且可能会同时获得两个页面的点击,但如果您使用 CSS,那么它将排名为一页。
Certainly you have the option of telling the search engines to not look at the mobile page. I would leave it though because you never know who is looking for something specific and maybe Google will prefer certain pages over others for mobi users.
If the 2 pages on mobi make sense to the visitor then I would not worry about it for SEO. If you are redirecting based on mobi then I don't see how the search engines could think you are cloaking, but if you want to be totally sure I suggest using CSS to show different information based on Media type.
The only problem I can think of would be of duplicate content. The SEs may see both pages and not rank one as highly because it likes what it sees on the other page. There is no penalty other than the fact that one page is more interesting than the other and may get better rankings whereas the other drops in rank. If you are making two separate pages it would be an opportunity to tune your information to specific details and maybe get hits for both, but if you are using CSS then it will rank as one page.