在国家/地区 TLD 上使用特定于国家/地区的子域名是否有任何缺点(就 SEO 而言)?
我目前正在开发一个网站,需要本地化到许多不同的国家。我们在许多国家/地区的 TLD(尽管不是全部)上拥有我们网站的名称。从开发人员的角度来看,如果我们可以简单地将所有流量重定向到“domainname.co.uk”到“uk.domainnname.com”(或“domainname.fr”到“fr.domainname.com”),那么许多事情都会简化 - ;但我的老板担心这样做可能会对 SEO 产生不利影响。
所以,我想知道是否有人知道这样做是否确实会对 SEO 产生影响。特定于国家/地区的内容仍然存在,只是通过特定于国家/地区的子域而不是 TLD 提供。
抱歉,如果这有点令人困惑!如果有人可以提供任何帮助,那就太好了。
非常感谢。
I'm developing a site at the moment which requires localization to a number of different countries. We own our site's name on many of the countries' TLDs (though not all of them). From a developer's perspective, many things are simplified if we could simply redirect all traffic to "domainname.co.uk" to "uk.domainnname.com" (or "domainname.fr" to "fr.domainname.com") — but my boss is concerned that there may be an adverse SEO impact from doing this.
So, I'm wondering if anyone knows if there is indeed any SEO impact from doing this. The country-specific content is still there, just served from a country-specific subdomain rather than the TLD.
Sorry if this is all a bit confusing! If anyone can offer any help, that would be fantastic.
Many thanks.
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从 SEO 的角度来看,
domainname.com/fr
总是更好,为什么?因为所有指向domainname.com/uk
和domainname.com/fr
的链接都会添加到相同的 PageRank。如果您有单独的域,则域之间的链接会减弱。Richie 所说的并不正确,因为您可以使用 Google WebMasters Tools 告诉 Google 具体的地理目标
:例如,仅搜索“来自阿根廷”(.ar TLD)的网站,其中顶部结果是通用 .com
替代文本 http://img2.imageshack.us/img2/8862/capturejl.png
From the SEO point of view, it is always better to do
domainname.com/fr
Why? Because all the links todomainname.com/uk
anddomainname.com/fr
are added to the same PageRank. If you have individual domains, the links are diluted between domains.What Richie says is not right, because you can tell Google the specific geo target using Google WebMasters Tools
Here is an example, searching only sites "from argentina" (.ar TLD) where the top result is a generic .com
alt text http://img2.imageshack.us/img2/8862/capturejl.png
特定国家/地区的搜索引擎(例如
google.co.uk
)会理解domainname.co.uk
是英国网站,但不会理解uk.domainnname.com
。如果我选择
google.co.uk
的来自英国的网页选项,我希望看到前者,但不会看到后者。(编辑:是的,您可以为 Google 和其他一些搜索引擎配置此功能,但 SEO 不仅仅限于一两个特定的搜索引擎。)
A country-specific search engine like
google.co.uk
will understand thatdomainname.co.uk
is a UK site, but it won't understand that aboutuk.domainnname.com
.If I select
google.co.uk
's pages from the UK option I'd expect to see the former but not the latter.(Edit: Yes, you can configure this for Google and some other search engines, but there's more to SEO than one or two specific search engines.)